Campaign India Team
Jul 11, 2008

Tata Sky gets Aamir to battle SRK for DTH biz

Tata Sky has signed on Aamir Khan as brand ambassador for their DTH service. Elaborating on the signing, Vikram Kaushik, CEO and managing director of Tata Sky, said, "Aamir will be instrumental in communicating the benefits of Tata Sky to consumers across the country."Tata Sky's main rival Dish TV utilises the services of Aamir Khan's rival Shah Rukh Khan as their brand ambassador since the launch of the DTH service. 

Tata Sky gets Aamir to battle SRK for DTH biz

Tata Sky has signed on Aamir Khan as brand ambassador for their DTH service. Elaborating on the signing, Vikram Kaushik, CEO and managing director of Tata Sky, said, "Aamir will be instrumental in communicating the benefits of Tata Sky to consumers across the country."

Tata Sky's main rival Dish TV utilises the services of Aamir Khan's rival Shah Rukh Khan as their brand ambassador since the launch of the DTH service.


 

Source:
Campaign India

Related Articles

Just Published

14 hours ago

From billboards to reels: How athletes became the ...

As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling that trades visibility for emotional relevance.

16 hours ago

Why Dentsu’s next buyer can’t look like Havas or ...

Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, because that model is exactly what Dentsu is trying to leave behind.

16 hours ago

Duplication blindness: Why India urgently needs ...

The rise of digital technology has splintered media consumption across multiple platforms and devices. The problem is no longer a lack of data, but a lack of interoperable data.

16 hours ago

Dreams, detours and doorsteps: Housing.com’s ...

Leo Burnett’s new campaign for real estate platform turns life’s financial ups and downs into a witty reminder that every twist deserves a new home.