Tata Sky gets Aamir to battle SRK for DTH biz

Tata Sky has signed on Aamir Khan as brand ambassador for their DTH service. Elaborating on the signing, Vikram Kaushik, CEO and managing director of Tata Sky, said, "Aamir will be instrumental in communicating the benefits of Tata Sky to consumers across the country."Tata Sky's main rival Dish TV utilises the services of Aamir Khan's rival Shah Rukh Khan as their brand ambassador since the launch of the DTH service.