Taproot Dentsu has bagged the project to work on Lenovo's upcoming creative campaign. The agency won the mandate following a multi-agency pitch.
Taproot Dentsu's Mumbai office will work on the project.
Amit Doshi, CMO - India and South Asia, Lenovo, said, “Taproot was quick to understand our business need and translate it into interesting possibilities. They have a stellar track record in producing disruptive work and we are excited about working with the unit.”
Ayesha Ghosh, head, Taproot Dentsu, added, “In an ever-evolving category, Lenovo has continued to stay ahead of the curve and we are delighted to be part of that journey. We enjoyed bringing the brief to life and we’re happy that the Lenovo team felt we had hit the nail on the head with the work we are now developing.”