Campaign India Team
Jun 11, 2021

Taproot Dentsu to work on Lenovo's upcoming campaign

Project won post a multi-agency pitch

Taproot Dentsu to work on Lenovo's upcoming campaign
Taproot Dentsu has bagged the project to work on Lenovo's upcoming creative campaign. The agency won the mandate following a multi-agency pitch. 
 
Taproot Dentsu's Mumbai office will work on the project.
 
Amit Doshi, CMO - India and South Asia, Lenovo, said, “Taproot was quick to understand our business need and translate it into interesting possibilities. They have a stellar track record in producing disruptive work and we are excited about working with the unit.”
 
Ayesha Ghosh, head, Taproot Dentsu, added, “In an ever-evolving category, Lenovo has continued to stay ahead of the curve and we are delighted to be part of that journey. We enjoyed bringing the brief to life and we’re happy that the Lenovo team felt we had hit the nail on the head with the work we are now developing.”
 
 
Source:
Campaign India

Related Articles

Just Published

20 hours ago

FCB India appoints Ashima Mehra as CEO

Mehra has over 18 years of experience and was most recently at Leo Burnett India.

20 hours ago

Colgate takes on the not-so-sweet problem of ...

Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.

20 hours ago

Publicis organic growth jumps 5.3% in Q1

Groupe says growth driven by 'new business tailwinds' with a 'clear rebound in the tech sector'.

22 hours ago

Moves and wins roundup: Week of 12 April

Read all the latest news from the marcomms world including updates from L’Oreal India, Disney Star, Crosshairs Communications, Cleartrip and more, in our weekly round-up of people moves and account wins.