Staff Reporters
Sep 23, 2019

Tangrams 2019: 15 shortlists from India

Mindshare India gets 11 while BBDO and WATConsult get two each

Tangrams 2019: 15 shortlists from India

The shortlist is out for the 2019 Tangrams Strategy & Effectiveness Awards, which will be presented at 6:30 pm Thursday on the Inspiration Stage at Spikes Asia at Suntech in Singapore.

The jury has shortlisted 135 entries, and the final round of judging will be conducted in Singapore during the festival this week.

The shortlisted entries break down as follows into the five award types:

  • Effectiveness: 39
  • Media Strategy: 33
  • Digital Strategy: 33
  • Data & Analytics: 20
  • eCommerce: 10

Delegate passes to Spikes Asia are available at www.spikes.asia.

The complete shortlist:

Category Entrant company Title Product/Brand Country
Data & Analytics
Data Mining AFFINITY From the couch to the Coast: Shifting perception for unprecedented ROI Tourism Central Coast Australia
Audience Segmentation BBDO Singapore Pte Ltd AIA - The Healthy Living Kid's Conference AIA Singapore
Audience Segmentation CHE Proximity NRMA Safety Hub NRMA Australia
Audience Segmentation AFFINITY From the couch to the Coast: Shifting perception for unprecedented ROI Tourism Central Coast Australia
Response / Real-Time Data GroupM Media India Private Limited (Mindshare) The Adaptive Data Lighthouse Lifebuoy India
Response / Real-Time Data iPropsect Hong Kong Ltd Simply Cash - The Algorithm Agent  Standard Chartered Bank Hong Kong S.A.R., China
Response / Real-Time Data Mindshare China Colonel KI - The First Colonel to Conquer e-Sports KFC China
Data Storytelling BBDO China A Revelation of Trends  Alibaba/Tmall China
Data Storytelling AFFINITY From the couch to the Coast: Shifting perception for unprecedented ROI Tourism Central Coast Australia
Personalisation iPropsect Hong Kong Ltd Simply Cash - The Algorithm Agent  Standard Chartered Bank Hong Kong S.A.R., China
Personalisation BBDO Bangkok Targeted Ads JD Central Thailand
Multiple Data Sourcing / Merging GroupM Media India Private Limited (Mindshare) The Adaptive Data Lighthouse Lifebuoy India
Multiple Data Sourcing / Merging Mindshare Otrivin - Cold and Flu Predictor Otrivin India
Analytics Innovation BBC Global News Singapore Connecting the Dots to Measure Marketing Impact Singapore
Analytics Innovation GroupM Media India Private Limited (Mindshare) The Adaptive Data Lighthouse Lifebuoy India
Customer Intelligence AFFINITY From the couch to the Coast: Shifting perception for unprecedented ROI Tourism Central Coast Australia
Customer Intelligence iPropsect Hong Kong Ltd Simply Cash - The Algorithm Agent  Standard Chartered Bank Hong Kong S.A.R., China
Customer Intelligence CHE Proximity NRMA Safety Hub NRMA Australia
Innovative Use of Data Technology GroupM Media India Private Limited (Mindshare) The Adaptive Data Lighthouse Lifebuoy India
Innovative Use of Data Technology Mindshare China Colonel KI - The First Colonel to Conquer e-Sports KFC China
Digital Strategy
Food & Beverages Mindshare China Colonel KI - The First Colonel to Conquer e-Sports KFC China
Consumer Electronics & Accessories CHE Proximity NRMA Safety Hub NRMA Australia
Entertainment, Lifetstyle & Recreation AFFINITY From the couch to the Coast: Shifting perception for unprecedented ROI Tourism Central Coast Australia
Consumer & B2B Services Wunderman Thompson Singapore HSBC Visa Platinum Credit Card Re-launch Campaign “Make Family Time More Fulfilling" HSBC Singapore Singapore
Consumer & B2B Services TBWA\Santiago Mangada Puno Game on for banking: Tapping the passions of fandoms through hypertargeting RCBC My Wallet Philippines
Charities, Public Services & Awareness Messages TBWA\Singapore The Unbeatables Singapore Tourism Board Singapore
Charities, Public Services & Awareness Messages Ace Saatchi and Saatchi Project Unfriend Project Unfriend Philippines
Charities, Public Services & Awareness Messages Mindshare Movement for Movement Rexona Indonesia
Search WATConsult Mind Your Language Racold by Ariston Thermo India
Website & Microsites Apparent VMware Cloud Website  VMware Cloud Australia
Mobile CHE Proximity NRMA Safety Hub NRMA Australia
Mobile Mindshare Movement for Movement Rexona Indonesia
Mobile Mindshare Philippines DOMEX CERTIFIED CLEAN TOILETS  Domex Philippines
Mobile Mindshare China Nike World Cup: Daring China’s teenage footballers to be the best!  Nike China
Mobile Mindshare China Nike All-Star Weekend: Better than Broadcast Nike China
Mobile Mindshare China Influence the Influencer  Castrol China
Mobile Mindshare China Colonel KI - The First Colonel to Conquer e-Sports KFC China
Gaming Mindshare China Colonel KI - The First Colonel to Conquer e-Sports KFC China
Video BBDO Guerrero SPAM® Recipeoke SPAM® Brand Philippines
Video Ace Saatchi and Saatchi Project Unfriend Project Unfriend Philippines
Video TBWA Hong Kong The Algorithm Agent Standard Chartered Bank  Hong Kong S.A.R., China
Video Mindshare China Nike World Cup: Daring China’s teenage footballers to be the best!  Nike China
Social / Influencers BBDO Guerrero SPAM® Recipeoke SPAM® Brand Philippines
Social / Influencers Ace Saatchi and Saatchi Project Unfriend Project Unfriend Philippines
Social / Influencers Ace Saatchi & Saatchi Sangobion Symptom Patrol Sangobion IRON+ Philippines
Digital Innovation SVEN The World's First Smart 1Question Job Interview Bot Teleperformance Philippines Philippines
Digital Innovation MediaCom Hitting the Bull’s-eye with V-Power Dynamic OOH Shell V-Power Malaysia
Digital Innovation AFFINITY From the couch to the Coast: Shifting perception for unprecedented ROI Tourism Central Coast Australia
Digital Innovation Mindshare China Nike All-Star Weekend: Better than Broadcast Nike China
Digitally Integrated Campaign Wunderman Thompson Singapore HSBC Visa Platinum Credit Card Re-launch Campaign “Make Family Time More Fulfilling" HSBC Singapore Singapore
Digitally Integrated Campaign Mindshare Movement for Movement Rexona Indonesia
Digitally Integrated Campaign Mindshare Data Driven Emotion Mapping Clear Men Vietnam
Digitally Integrated Campaign Mindshare China Colonel KI - The First Colonel to Conquer e-Sports KFC China
eCommerce
FMCG Retail Services BBDO China A Revelation of Trends  Alibaba/Tmall China
FMCG Retail Services Isobar China Group KFC Christmas Pocket Store KFC China
FMCG Retail Services Mindshare China Colonel KI - The First Colonel to Conquer e-Sports KFC China
Consumer Electronics & Accessories WATConsult Mind Your Language Racold by Ariston Thermo India
User Experience Isobar China Group KFC Christmas Pocket Store KFC China
User Experience Mindshare China Nike All-Star Weekend: Better than Broadcast Nike China
User Experience Mindshare China Colonel KI - The First Colonel to Conquer e-Sports KFC China
Mobile & Apps Isobar China Group KFC Christmas Pocket Store KFC China
Mobile & Apps Mindshare China Nike All-Star Weekend: Better than Broadcast Nike China
Data BBDO China A Revelation of Trends  Alibaba/Tmall China
Effectiveness
Food & Beverages Leo Burnett Group Manila The McDelivery Pin McDonald's Philippines
Food & Beverages I&S BBDO Oyster Kanji Dictation Hiroshima Oyster Japan
Household Products & Services Saatchi&Saatchi Shanghai The Long Awaited First Touch Pampers China
Household Products & Services BBDO INDIA PVT LTD.  #STANDBYTOUGHMOMS  ALL OUT  India
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries McCann Health Japan Washable Book Angfa Japan
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries GroupM Media India Private Limited (Mindshare) The Adaptive Data Lighthouse Lifebuoy India
Other FMCG Clemenger BBDO (Melbourne) Myer - Naughty or Nice Bauble Myer Australia
Entertainment, Lifestyle & Recreation GREY WORLDWIDE TESCO- UNFORGETTABLE BAG TESCO Malaysia
Consumer & B2B Services TBWA Hong Kong The Algorithm Agent Standard Chartered Bank  Hong Kong S.A.R., China
Consumer & B2B Services CHE Proximity RACV Pet Insurance “Cover for their overconfidence” RACV Australia
Consumer & B2B Services CHE Proximity NRMA Safety Hub NRMA Australia
Innovative Use of Media GREY WORLDWIDE TESCO- UNFORGETTABLE BAG TESCO Malaysia
Innovative Use of Media I&S BBDO Oyster Kanji Dictation Hiroshima Oyster Japan
Innovative Use of Media Leo Burnett Group Manila The McDelivery Pin McDonald's Philippines
Innovative Use of Media BBDO Bangkok Targeted Ads JD Central Thailand
Innovative Use of Media CHE Proximity RACV Pet Insurance “Cover for their overconfidence” RACV Australia
Innovative Use of Media whiteGREY Rethinking Volvo Cars with Omtanke  Volvo Cars Australia
Branded Content I&S BBDO Oyster Kanji Dictation Hiroshima Oyster Japan
Branded Content CHE Proximity RACV Pet Insurance “Cover for their overconfidence” RACV Australia
Sponsorship & Event Marketing BBH CHINA The Art of AI Google China
Sponsorship & Event Marketing Storyteller Bangkok WALK by Johnnie Walker Diageo Moet Henessy Thailand Thailand
Insights / Strategic Thinking BBDO China McDonald’s – A Tale of “Name Change” in Chinese New Year McDonald’s China
Insights / Strategic Thinking BBDO INDIA PVT LTD.  #STANDBYTOUGHMOMS  ALL OUT  India
Insights / Strategic Thinking I&S BBDO Oyster Kanji Dictation Hiroshima Oyster Japan
Insights / Strategic Thinking GroupM Media India Private Limited (Mindshare) The Adaptive Data Lighthouse Lifebuoy India
Insights / Strategic Thinking CHE Proximity RACV Pet Insurance “Cover for their overconfidence” RACV Australia
Insights / Strategic Thinking whiteGREY Rethinking Volvo Cars with Omtanke Volvo Cars Australia
Insights / Strategic Thinking CHE Proximity NRMA Safety Hub NRMA Australia
Small Budget Marketing Campaign Dentsu Shanghai Care Label GU Fashion China
Small Budget Marketing Campaign I&S BBDO Oyster Kanji Dictation Hiroshima Oyster Japan
Small Budget Marketing Campaign Leo Burnett Group Manila The McDelivery Pin McDonald's Philippines
Small Budget Marketing Campaign McCann Health Japan Washable Book Angfa Japan
Marketing Campaign for National Brand Development McCann Shanghai Coca-Cola Faces of the City  Coca-Cola Coke  China
Marketing Campaign for National Brand Development BBDO China A Revelation of Trends  Alibaba/Tmall China
Marketing Campaign for National Brand Development GroupM Media India Private Limited (Mindshare) The Adaptive Data Lighthouse Lifebuoy India
Marketing Campaign for National Brand Development whiteGREY Rethinking Volvo Cars with Omtanke Volvo Cars Australia
Marketing Campaign for National Brand Development Clemenger BBDO (Melbourne) Myer - Naughty or Nice Bauble Myer Australia
Sustained Success Clemenger BBDO (Melbourne) Overtaking the classics to become Australia's favourite beer Great Northern Australia
Integrated Marketing Campaign Clemenger BBDO (Melbourne) Myer - Naughty or Nice Bauble Myer Australia
Media Strategy
Food & Beverages Mindshare China Colonel KI - The First Colonel to Conquer e-Sports KFC China
Household Products & Services MediaCom Brighter Homes, Brighter Kids AkzoNobel - Dulux China
Household Products & Services Mindshare Less Screen Time, More Play Time OMO Vietnam
Phamaceuticals, Beauty Products, Cosmetics & Toiletries GroupM Media India Private Limited (Mindshare) The Adaptive Data Lighthouse Lifebuoy India
Phamaceuticals, Beauty Products, Cosmetics & Toiletries Initiative Philippines  Always Come Prepared Durex Philippines
Phamaceuticals, Beauty Products, Cosmetics & Toiletries Mindshare China JLG’s A.I. Baby Expert JingLingGuan (JLG) China
Entertainment, Lifestyle & Recreation Mindshare Monty: The World's First AI Predictive Commentator Fox Cricket Australia
Consumer & B2B Services CHE Proximity NRMA Safety Hub NRMA Australia
Charities, Public Services & Awareness Messages BCF Dentsu Men, you're not talking, so try ticking. The Movember Foundation New Zealand
Branded Content Mindshare China JLG’s A.I. Baby Expert JingLingGuan (JLG) China
Sponsorship & Event Marketing Mindshare China Colonel KI - The First Colonel to Conquer e-Sports KFC China
Digital Media Mindshare Monty: The World's First AI Predictive Commentator Fox Cricket Australia
Digital Media TBWA Hong Kong The Algorithm Agent Standard Chartered Bank  Hong Kong S.A.R., China
Digital Media Mindshare China Colonel KI - The First Colonel to Conquer e-Sports KFC China
Mobile GroupM Media India Private Limited (Mindshare) The Adaptive Data Lighthouse Lifebuoy India
Mobile CHE Proximity NRMA Safety Hub NRMA Australia
Mobile Mindshare Philippines DOMEX CERTIFIED CLEAN TOILETS  Domex Philippines
Mobile Mindshare China HsuFuChi Chinese New Year Memory Train HsuFuChi China
Mobile Mindshare China Colonel KI - The First Colonel to Conquer e-Sports KFC China
Social Ace Saatchi and Saatchi Project Unfriend Project Unfriend Philippines
Social Ace Saatchi & Saatchi Sangobion Symptom Patrol Sangobion IRON+ Philippines
Social Initiative Philippines  Always Come Prepared  Durex Philippines
Social Mindshare China Nescafe – From Tianyi With Love Nestlé Smoovlatté China
Media Innovation GREY WORLDWIDE TESCO- UNFORGETTABLE BAG TESCO Malaysia
Media Innovation Mindshare Monty: The World's First AI Predictive Commentator Fox Cricket Australia
Media Innovation TBWA Hong Kong The Algorithm Agent Standard Chartered Bank  Hong Kong S.A.R., China
Media Innovation Mindshare China Colonel KI - The First Colonel to Conquer e-Sports KFC China
Integrated Use of Media Mindshare Ovaltine – Empower Kids’ Happy Exploration Ovaltine Vietnam
Small Budget Media Campaign Ace Saatchi and Saatchi Project Unfriend Project Unfriend Philippines
Small Budget Media Campaign McCann Worldgroup Philippines Break in Case of Life’s Little Emergencies KitKat Philippines
Small Budget Media Campaign Mindshare China JLG’s A.I. Baby Expert JingLingGuan (JLG) China
Media Strategy for National Brand Development Initiative China LEGO CITY: ARCTIC ADVENTURE LEGO China
Media Strategy for National Brand Development GroupM Media India Private Limited (Mindshare) The Adaptive Data Lighthouse Lifebuoy India

 

Source:
Campaign India

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