Tangrams 2019: 15 shortlists from India

Mindshare India gets 11 while BBDO and WATConsult get two each

Sep 23, 2019 06:16:00 AM | Article | Staff Reporters

The shortlist is out for the 2019 Tangrams Strategy & Effectiveness Awards, which will be presented at 6:30 pm Thursday on the Inspiration Stage at Spikes Asia at Suntech in Singapore.

The jury has shortlisted 135 entries, and the final round of judging will be conducted in Singapore during the festival this week.

The shortlisted entries break down as follows into the five award types:

  • Effectiveness: 39
  • Media Strategy: 33
  • Digital Strategy: 33
  • Data & Analytics: 20
  • eCommerce: 10

Delegate passes to Spikes Asia are available at www.spikes.asia.

The complete shortlist:

CategoryEntrant companyTitleProduct/BrandCountry
Data & Analytics
Data MiningAFFINITYFrom the couch to the Coast: Shifting perception for unprecedented ROITourism Central CoastAustralia
Audience SegmentationBBDO Singapore Pte LtdAIA - The Healthy Living Kid's ConferenceAIASingapore
Audience SegmentationCHE ProximityNRMA Safety HubNRMAAustralia
Audience SegmentationAFFINITYFrom the couch to the Coast: Shifting perception for unprecedented ROITourism Central CoastAustralia
Response / Real-Time DataGroupM Media India Private Limited (Mindshare)The Adaptive Data LighthouseLifebuoyIndia
Response / Real-Time DataiPropsect Hong Kong LtdSimply Cash - The Algorithm Agent Standard Chartered BankHong Kong S.A.R., China
Response / Real-Time DataMindshare ChinaColonel KI - The First Colonel to Conquer e-SportsKFCChina
Data StorytellingBBDO ChinaA Revelation of Trends Alibaba/TmallChina
Data StorytellingAFFINITYFrom the couch to the Coast: Shifting perception for unprecedented ROITourism Central CoastAustralia
PersonalisationiPropsect Hong Kong LtdSimply Cash - The Algorithm Agent Standard Chartered BankHong Kong S.A.R., China
PersonalisationBBDO BangkokTargeted AdsJD CentralThailand
Multiple Data Sourcing / MergingGroupM Media India Private Limited (Mindshare)The Adaptive Data LighthouseLifebuoyIndia
Multiple Data Sourcing / MergingMindshareOtrivin - Cold and Flu PredictorOtrivinIndia
Analytics InnovationBBC Global News SingaporeConnecting the Dots to Measure Marketing ImpactSingapore
Analytics InnovationGroupM Media India Private Limited (Mindshare)The Adaptive Data LighthouseLifebuoyIndia
Customer IntelligenceAFFINITYFrom the couch to the Coast: Shifting perception for unprecedented ROITourism Central CoastAustralia
Customer IntelligenceiPropsect Hong Kong LtdSimply Cash - The Algorithm Agent Standard Chartered BankHong Kong S.A.R., China
Customer IntelligenceCHE ProximityNRMA Safety HubNRMAAustralia
Innovative Use of Data TechnologyGroupM Media India Private Limited (Mindshare)The Adaptive Data LighthouseLifebuoyIndia
Innovative Use of Data TechnologyMindshare ChinaColonel KI - The First Colonel to Conquer e-SportsKFCChina
Digital Strategy
Food & BeveragesMindshare ChinaColonel KI - The First Colonel to Conquer e-SportsKFCChina
Consumer Electronics & AccessoriesCHE ProximityNRMA Safety HubNRMAAustralia
Entertainment, Lifetstyle & RecreationAFFINITYFrom the couch to the Coast: Shifting perception for unprecedented ROITourism Central CoastAustralia
Consumer & B2B ServicesWunderman Thompson SingaporeHSBC Visa Platinum Credit Card Re-launch Campaign “Make Family Time More Fulfilling"HSBC SingaporeSingapore
Consumer & B2B ServicesTBWA\Santiago Mangada PunoGame on for banking: Tapping the passions of fandoms through hypertargetingRCBC My WalletPhilippines
Charities, Public Services & Awareness MessagesTBWA\SingaporeThe UnbeatablesSingapore Tourism BoardSingapore
Charities, Public Services & Awareness MessagesAce Saatchi and SaatchiProject UnfriendProject UnfriendPhilippines
Charities, Public Services & Awareness MessagesMindshareMovement for MovementRexonaIndonesia
SearchWATConsultMind Your LanguageRacold by Ariston ThermoIndia
Website & MicrositesApparentVMware Cloud Website VMware CloudAustralia
MobileCHE ProximityNRMA Safety HubNRMAAustralia
MobileMindshareMovement for MovementRexonaIndonesia
MobileMindshare PhilippinesDOMEX CERTIFIED CLEAN TOILETS DomexPhilippines
MobileMindshare ChinaNike World Cup: Daring China’s teenage footballers to be the best! NikeChina
MobileMindshare ChinaNike All-Star Weekend: Better than BroadcastNikeChina
MobileMindshare ChinaInfluence the Influencer CastrolChina
MobileMindshare ChinaColonel KI - The First Colonel to Conquer e-SportsKFCChina
GamingMindshare ChinaColonel KI - The First Colonel to Conquer e-SportsKFCChina
VideoBBDO GuerreroSPAM® RecipeokeSPAM® BrandPhilippines
VideoAce Saatchi and SaatchiProject UnfriendProject UnfriendPhilippines
VideoTBWA Hong KongThe Algorithm AgentStandard Chartered Bank Hong Kong S.A.R., China
VideoMindshare ChinaNike World Cup: Daring China’s teenage footballers to be the best! NikeChina
Social / InfluencersBBDO GuerreroSPAM® RecipeokeSPAM® BrandPhilippines
Social / InfluencersAce Saatchi and SaatchiProject UnfriendProject UnfriendPhilippines
Social / InfluencersAce Saatchi & SaatchiSangobion Symptom PatrolSangobion IRON+Philippines
Digital InnovationSVENThe World's First Smart 1Question Job Interview BotTeleperformance PhilippinesPhilippines
Digital InnovationMediaComHitting the Bull’s-eye with V-Power Dynamic OOHShell V-PowerMalaysia
Digital InnovationAFFINITYFrom the couch to the Coast: Shifting perception for unprecedented ROITourism Central CoastAustralia
Digital InnovationMindshare ChinaNike All-Star Weekend: Better than BroadcastNikeChina
Digitally Integrated CampaignWunderman Thompson SingaporeHSBC Visa Platinum Credit Card Re-launch Campaign “Make Family Time More Fulfilling"HSBC SingaporeSingapore
Digitally Integrated CampaignMindshareMovement for MovementRexonaIndonesia
Digitally Integrated CampaignMindshareData Driven Emotion MappingClear MenVietnam
Digitally Integrated CampaignMindshare ChinaColonel KI - The First Colonel to Conquer e-SportsKFCChina
eCommerce
FMCG Retail ServicesBBDO ChinaA Revelation of Trends Alibaba/TmallChina
FMCG Retail ServicesIsobar China GroupKFC Christmas Pocket StoreKFCChina
FMCG Retail ServicesMindshare ChinaColonel KI - The First Colonel to Conquer e-SportsKFCChina
Consumer Electronics & AccessoriesWATConsultMind Your LanguageRacold by Ariston ThermoIndia
User ExperienceIsobar China GroupKFC Christmas Pocket StoreKFCChina
User ExperienceMindshare ChinaNike All-Star Weekend: Better than BroadcastNikeChina
User ExperienceMindshare ChinaColonel KI - The First Colonel to Conquer e-SportsKFCChina
Mobile & AppsIsobar China GroupKFC Christmas Pocket StoreKFCChina
Mobile & AppsMindshare ChinaNike All-Star Weekend: Better than BroadcastNikeChina
DataBBDO ChinaA Revelation of Trends Alibaba/TmallChina
Effectiveness
Food & BeveragesLeo Burnett Group ManilaThe McDelivery PinMcDonald'sPhilippines
Food & BeveragesI&S BBDOOyster Kanji DictationHiroshima OysterJapan
Household Products & ServicesSaatchi&Saatchi ShanghaiThe Long Awaited First TouchPampersChina
Household Products & ServicesBBDO INDIA PVT LTD. #STANDBYTOUGHMOMS ALL OUT India
Pharmaceuticals, Beauty Products, Cosmetics & ToiletriesMcCann Health JapanWashable BookAngfaJapan
Pharmaceuticals, Beauty Products, Cosmetics & ToiletriesGroupM Media India Private Limited (Mindshare)The Adaptive Data LighthouseLifebuoyIndia
Other FMCGClemenger BBDO (Melbourne)Myer - Naughty or Nice BaubleMyerAustralia
Entertainment, Lifestyle & RecreationGREY WORLDWIDETESCO- UNFORGETTABLE BAGTESCOMalaysia
Consumer & B2B ServicesTBWA Hong KongThe Algorithm AgentStandard Chartered Bank Hong Kong S.A.R., China
Consumer & B2B ServicesCHE ProximityRACV Pet Insurance “Cover for their overconfidence”RACVAustralia
Consumer & B2B ServicesCHE ProximityNRMA Safety HubNRMAAustralia
Innovative Use of MediaGREY WORLDWIDETESCO- UNFORGETTABLE BAGTESCOMalaysia
Innovative Use of MediaI&S BBDOOyster Kanji DictationHiroshima OysterJapan
Innovative Use of MediaLeo Burnett Group ManilaThe McDelivery PinMcDonald'sPhilippines
Innovative Use of MediaBBDO BangkokTargeted AdsJD CentralThailand
Innovative Use of MediaCHE ProximityRACV Pet Insurance “Cover for their overconfidence”RACVAustralia
Innovative Use of MediawhiteGREYRethinking Volvo Cars with Omtanke Volvo CarsAustralia
Branded ContentI&S BBDOOyster Kanji DictationHiroshima OysterJapan
Branded ContentCHE ProximityRACV Pet Insurance “Cover for their overconfidence”RACVAustralia
Sponsorship & Event MarketingBBH CHINAThe Art of AIGoogleChina
Sponsorship & Event MarketingStoryteller BangkokWALK by Johnnie WalkerDiageo Moet Henessy ThailandThailand
Insights / Strategic ThinkingBBDO ChinaMcDonald’s – A Tale of “Name Change” in Chinese New YearMcDonald’sChina
Insights / Strategic ThinkingBBDO INDIA PVT LTD. #STANDBYTOUGHMOMS ALL OUT India
Insights / Strategic ThinkingI&S BBDOOyster Kanji DictationHiroshima OysterJapan
Insights / Strategic ThinkingGroupM Media India Private Limited (Mindshare)The Adaptive Data LighthouseLifebuoyIndia
Insights / Strategic ThinkingCHE ProximityRACV Pet Insurance “Cover for their overconfidence”RACVAustralia
Insights / Strategic ThinkingwhiteGREYRethinking Volvo Cars with OmtankeVolvo CarsAustralia
Insights / Strategic ThinkingCHE ProximityNRMA Safety HubNRMAAustralia
Small Budget Marketing CampaignDentsu ShanghaiCare LabelGU FashionChina
Small Budget Marketing CampaignI&S BBDOOyster Kanji DictationHiroshima OysterJapan
Small Budget Marketing CampaignLeo Burnett Group ManilaThe McDelivery PinMcDonald'sPhilippines
Small Budget Marketing CampaignMcCann Health JapanWashable BookAngfaJapan
Marketing Campaign for National Brand DevelopmentMcCann ShanghaiCoca-Cola Faces of the City Coca-Cola Coke China
Marketing Campaign for National Brand DevelopmentBBDO ChinaA Revelation of Trends Alibaba/TmallChina
Marketing Campaign for National Brand DevelopmentGroupM Media India Private Limited (Mindshare)The Adaptive Data LighthouseLifebuoyIndia
Marketing Campaign for National Brand DevelopmentwhiteGREYRethinking Volvo Cars with OmtankeVolvo CarsAustralia
Marketing Campaign for National Brand DevelopmentClemenger BBDO (Melbourne)Myer - Naughty or Nice BaubleMyerAustralia
Sustained SuccessClemenger BBDO (Melbourne)Overtaking the classics to become Australia's favourite beerGreat NorthernAustralia
Integrated Marketing CampaignClemenger BBDO (Melbourne)Myer - Naughty or Nice BaubleMyerAustralia
Media Strategy
Food & BeveragesMindshare ChinaColonel KI - The First Colonel to Conquer e-SportsKFCChina
Household Products & ServicesMediaComBrighter Homes, Brighter KidsAkzoNobel - DuluxChina
Household Products & ServicesMindshareLess Screen Time, More Play TimeOMOVietnam
Phamaceuticals, Beauty Products, Cosmetics & ToiletriesGroupM Media India Private Limited (Mindshare)The Adaptive Data LighthouseLifebuoyIndia
Phamaceuticals, Beauty Products, Cosmetics & ToiletriesInitiative Philippines Always Come PreparedDurexPhilippines
Phamaceuticals, Beauty Products, Cosmetics & ToiletriesMindshare ChinaJLG’s A.I. Baby ExpertJingLingGuan (JLG)China
Entertainment, Lifestyle & RecreationMindshareMonty: The World's First AI Predictive CommentatorFox CricketAustralia
Consumer & B2B ServicesCHE ProximityNRMA Safety HubNRMAAustralia
Charities, Public Services & Awareness MessagesBCF DentsuMen, you're not talking, so try ticking.The Movember FoundationNew Zealand
Branded ContentMindshare ChinaJLG’s A.I. Baby ExpertJingLingGuan (JLG)China
Sponsorship & Event MarketingMindshare ChinaColonel KI - The First Colonel to Conquer e-SportsKFCChina
Digital MediaMindshareMonty: The World's First AI Predictive CommentatorFox CricketAustralia
Digital MediaTBWA Hong KongThe Algorithm AgentStandard Chartered Bank Hong Kong S.A.R., China
Digital MediaMindshare ChinaColonel KI - The First Colonel to Conquer e-SportsKFCChina
MobileGroupM Media India Private Limited (Mindshare)The Adaptive Data LighthouseLifebuoyIndia
MobileCHE ProximityNRMA Safety HubNRMAAustralia
MobileMindshare PhilippinesDOMEX CERTIFIED CLEAN TOILETS DomexPhilippines
MobileMindshare ChinaHsuFuChi Chinese New Year Memory TrainHsuFuChiChina
MobileMindshare ChinaColonel KI - The First Colonel to Conquer e-SportsKFCChina
SocialAce Saatchi and SaatchiProject UnfriendProject UnfriendPhilippines
SocialAce Saatchi & SaatchiSangobion Symptom PatrolSangobion IRON+Philippines
SocialInitiative Philippines Always Come Prepared DurexPhilippines
SocialMindshare ChinaNescafe – From Tianyi With LoveNestlé SmoovlattéChina
Media InnovationGREY WORLDWIDETESCO- UNFORGETTABLE BAGTESCOMalaysia
Media InnovationMindshareMonty: The World's First AI Predictive CommentatorFox CricketAustralia
Media InnovationTBWA Hong KongThe Algorithm AgentStandard Chartered Bank Hong Kong S.A.R., China
Media InnovationMindshare ChinaColonel KI - The First Colonel to Conquer e-SportsKFCChina
Integrated Use of MediaMindshareOvaltine – Empower Kids’ Happy ExplorationOvaltineVietnam
Small Budget Media CampaignAce Saatchi and SaatchiProject UnfriendProject UnfriendPhilippines
Small Budget Media CampaignMcCann Worldgroup PhilippinesBreak in Case of Life’s Little EmergenciesKitKatPhilippines
Small Budget Media CampaignMindshare ChinaJLG’s A.I. Baby ExpertJingLingGuan (JLG)China
Media Strategy for National Brand DevelopmentInitiative ChinaLEGO CITY: ARCTIC ADVENTURELEGOChina
Media Strategy for National Brand DevelopmentGroupM Media India Private Limited (Mindshare)The Adaptive Data LighthouseLifebuoyIndia