Prasad Sangameshwaran
Sep 26, 2019

Spikes Asia 2019: Mindshare India strikes Platinum and Golds at Tangrams

Mindshare India won a Platinum, two Golds at the Tangrams Effectiveness & Strategy Award

Spikes Asia 2019: Mindshare India strikes Platinum and Golds at Tangrams

On an evening when Mindshare China stole the show at the Tangrams Effectiveness & Strategy Awards, Mindshare India bagged one of the two Platinum awards (the highest honour) given out that evening and a couple of golds to make the Indian presence felt at the awards. 

Mindshare's Platinum and Gold haul came for "The adaptive light house" campaign, that it executed for soap brand, Lifebuoy. The agency won a total of nine awards that also included three silvers and two bronze metals, all for the same campaign.

Apart from Mindshare India, CHE Proximity Australia also won the Platinum award. 

WAT Consult was the only other Indian agency to win at Tangrams. It picked up a bronze for its "mind your language" campaign for Racold. 

The Tangrams Effectiveness & Strategy Awards, were presented tonight at the end of day two of Spikes Asia 2019.

Mindshare APAC was named Network of the Year, while Mindshare China won both Media Strategy Agency of the Year and Digital Strategy Agency of the Year. CHE Proximity Australia was declared the Effectiveness Agency of the Year. 

The juries awarded two platinum, 15 gold, 27 silver and 30 bronze awards, for a total of 74 Tangrams, from the shortlist of 135 and 444 entries.

Nine agencies won the 15 golds:
  • Ace Saatchi and Saatchi Philippines
  • BBDO Thailand
  • CHE Proximity Australia (3)
  • Clemenger BBDO Australia
  • Grey Worldwide Malaysia (3)
  • Mindshare Australia (2)
  • Mindshare China
  • Mindshare India (2)
  • Mindshare Philippines

 A table listing all of the winners, arranged by stream and then category, appears below.

Category Award Title Awardee Client
Data & Analytics
Analytics Innovation Bronze The Adaptive Data Lighthouse Mindshare India Lifebuoy
Audience Segmentation Silver From the couch to the Coast: Shifting perception for unprecedented ROI AFFINITY Australia Tourism Central Coast
Silver NRMA Safety Hub CHE Proximity Australia NRMA
Customer Intelligence Gold NRMA Safety Hub CHE Proximity Australia NRMA
Bronze From the couch to the Coast: Shifting perception for unprecedented ROI AFFINITY Australia Tourism Central Coast
Data Mining Bronze From the couch to the Coast: Shifting perception for unprecedented ROI AFFINITY Australia Tourism Central Coast
Data Storytelling Silver From the couch to the Coast: Shifting perception for unprecedented ROI AFFINITY Australia Tourism Central Coast
Innovative Use of Data Technology Bronze The Adaptive Data Lighthouse Mindshare India Lifebuoy
Multiple Data Sourcing / Merging Gold The Adaptive Data Lighthouse Mindshare India Lifebuoy
Bronze Otrivin - Cold and Flu Predictor AFFINITY Australia Otrivin
Personalisation Gold Targeted Ads BBDO Thailand JD Central
Response / Real-Time Data Platinum The Adaptive Data Lighthouse Mindshare India Lifebuoy
Silver Colonel KI - The First Colonel to Conquer e-Sports Mindshare China KFC
Digital Strategy
Charities, Public Services & Awareness Messages Gold Project Unfriend Ace Saatchi and Saatchi Philippines Project Unfriend
Silver Movement for Movement Mindshare Indonesia Rexona
Consumer & B2B Services Platinum NRMA Safety Hub CHE Proximity Australia NRMA
Digital Innovation Silver The World's First Smart 1Question Job Interview Bot SVEN Philippines Teleperformance Philippines
Digitally Integrated Campaign Silver Movement for Movement Mindshare Indonesia Rexona
Bronze Data Driven Emotion Mapping Mindshare Vietnam Clear Men
Bronze HSBC Visa Make Family Time More Fulfilling Wunderman Thompson Singapore HSBC Singapore
Entertainment, Lifetstyle & Recreation Bronze From the couch to the Coast: Shifting perception for unprecedented ROI AFFINITY Australia Tourism Central Coast
Food & Beverages Gold Colonel KI - The First Colonel to Conquer e-Sports Mindshare China KFC
Mobile Gold DOMEX CERTIFIED CLEAN TOILETS  Mindshare Philippines Domex
Silver Influence the Influencer  Mindshare China Castrol
Silver Movement for Movement Mindshare Indonesia Rexona
Bronze Nike World Cup: Daring China’s teenage footballers to be the best!  Mindshare China Nike
Social Silver Project Unfriend Ace Saatchi and Saatchi Philippines Project Unfriend
Bronze Sangobion Symptom Patrol Ace Saatchi and Saatchi Philippines Sangobion IRON+
Video Silver Project Unfriend Ace Saatchi and Saatchi Philippines Project Unfriend
Bronze The Algorithm Agent TBWA\Hong Kong Standard Chartered Bank 
eCommerce
Consumer Electronics & Accessories Bronze Mind Your Language WATConsult India Racold by Ariston Thermo
FMCG Retail Services Silver KFC Christmas Pocket Store Isobar China KFC
Mobile & Apps Silver KFC Christmas Pocket Store Isobar China KFC
Bronze Nike All-Star Weekend: Better than Broadcast Mindshare China Nike
User Experience Bronze KFC Christmas Pocket Store Isobar China KFC
Effectiveness
Branded Content Silver Cover for their Overconfidence CHE Proximity Australia RACV
Bronze Oyster Kanji Dictation I&S BBDO Japan Hiroshima Oyster
Consumer & B2B Services Gold NRMA Safety Hub CHE Proximity Australia NRMA
Silver Cover for their Overconfidence CHE Proximity Australia RACV
Entertainment, Lifestyle & Recreation Gold Tesco - Unforgetable Bag Grey Worldwide Malaysia Tesco
Food & Beverages Silver Oyster Kanji Dictation I&S BBDO Japan Hiroshima Oyster
Bronze Calci-Add with Parmesan Wunderman Thompson Japan  Kraft / Morinaga
Innovative Use of Media Gold Tesco - Unforgetable Bag Grey Worldwide Malaysia Tesco
Silver Cover for their Overconfidence CHE Proximity Australia RACV
Bronze The McDelivery Pin Leo Burnett Philippines McDonald's
Insights / Strategic Thinking Gold NRMA Safety Hub CHE Proximity Australia NRMA
Silver The Adaptive Data Lighthouse Mindshare India Lifebuoy
Bronze Cover for their Overconfidence CHE Proximity Australia RACV
Bronze Oyster Kanji Dictation I&S BBDO Japan Hiroshima Oyster
Bronze Calci-Add with Parmesan Wunderman Thompson Japan  Kraft / Morinaga
Marketing Campaign for National Brand Development Silver Coca-Cola Faces of the City  McCann Worldgroup China Coca-Cola Coke 
Bronze A Revelation of Trends  BBDO China Alibaba/Tmall
Bronze The Adaptive Data Lighthouse Mindshare India Lifebuoy
Other FMCG Bronze Myer - Naughty or Nice Bauble Clemenger BBDO Australia Myer
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries Gold The Adaptive Data Lighthouse Mindshare India Lifebuoy
Small Budget Marketing Campaign Silver Oyster Kanji Dictation I&S BBDO Japan Hiroshima Oyster
Bronze Care Label Dentsu China GU
Sustained Success Gold Overtaking the classics to become Australia's favourite beer Clemenger BBDO Australia Great Northern
Media Strategy
Charities, Public Services & Awareness Messages Bronze Men, you're not talking, so try ticking. BCF Dentsu New Zealand The Movember Foundation
Digital Media Silver Monty: The World's First AI Predictive Commentator Mindshare Australia Fox Cricket
Entertainment, Lifestyle & Recreation Gold Monty: The World's First AI Predictive Commentator Mindshare Australia Fox Cricket
Food & Beverages Bronze Colonel KI - The First Colonel to Conquer e-Sports Mindshare China KFC
Household Products & Services Bronze Less Screen Time, More Play Time Mindshare Vietnam OMO
Integrated Use of Media Bronze Ovaltine – Empower Kids’ Happy Exploration Mindshare Vietnam Ovaltine
Media Innovation Gold Tesco - Unforgetable Bag Grey Worldwide Malaysia Tesco
Gold Monty: The World's First AI Predictive Commentator Mindshare Australia Fox Cricket
Bronze Colonel KI - The First Colonel to Conquer e-Sports Mindshare China KFC
Mobile Silver HsuFuChi Chinese New Year Memory Train Mindshare China HsuFuChi
Silver The Adaptive Data Lighthouse Mindshare India Lifebuoy
Silver DOMEX CERTIFIED CLEAN TOILETS  Mindshare Philippines Domex
Phamaceuticals, Beauty Products, Cosmetics & Toiletries Silver The Adaptive Data Lighthouse Mindshare India Lifebuoy
Small Budget Media Campaign Silver Project Unfriend Ace Saatchi and Saatchi Philippines Project Unfriend
Social Bronze Project Unfriend Ace Saatchi and Saatchi Philippines Project Unfriend
Sponsorship & Event Marketing Silver Colonel KI - The First Colonel to Conquer e-Sports Mindshare China KFC

 

Source:
Campaign India

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