Zirca, a digital solutions company, has announced that LV Krishnan, CEO, TAM India, will join its board of directors. He will continue working at TAM too.
He will work alongside board members Neena Dasgupta, CEO and Karan Gupta, managing director.
Ashok Kumar, chairman, Zirca Digital Solutions, said, "It is a matter of utmost pride for us to have Mr. LV Krishnan join Zirca’s Independent Director. In the past few years, we have become a rapidly growing organization and are continually evaluating opportunities to bring in fresh thinking and new perspectives. We have long admired Mr. LV Krishnan’s ability to disrupt the Indian media ecosystem with his passion and his visionary ideas. As Zirca’s board member, Mr. Krishnan’s leadership and strategic perspective will not only empower every individual to achieve more, but also will help chart the future of our company.”
Krishnan's career began in 1992. He has worked with Mediacom, JWT and Starcom.
He said, "In the age of IOT, VR and AI, the importance of CI (Consumer Intelligence) is a need of the hour. Zirca has stood for break through innovations in products delivered on the Digital platform. TAM has always underlined the importance of Intelligence from Audience Behavior and AIS data sets as a core delivery in a fast changing Media landscape. My decision of joining the Zirca Board, came from the sheer inspiration of amalgamating knowledge of years of Video content consumption dissection & data powered from TAM with cutting edge technology, tools of Zirca. This will create a revolutionary process for dissemination of well-targeted messages in digital platforms to deliver superior experience, ROI to advertisers and content creators. "