The curtains just came down on India’s largest fashion event – Lakme India fashion week. It was a glitzy, star studded affair and the glam quotient couldn’t have been higher. So we thought why not take a look at how Lakme is doing on social media? When it comes to make-up brands, no conversation about Lakme can be complete without mentioning one of their top competitors – Maybelline! So we analysed conversations between both Lakme and Maybelline over the last six months to see which of the two beauty giants are winning the mascara war!
Beauty brands are generally used by women. So it comes as no surprise that for both Lakme and Maybelline, the majority of the audience comprises of women. It’s surprising to see that almost half the number of people talking about Lakme are men – but after digging deeper, it’s obvious that it’s mostly about the Lakme India fashion week and not the beauty products themselves. For Maybelline it’s mostly women between the age range of 18-34 talking about them.
Geographic data :
It’s always interesting to see which part of the country resonates more with your brand. There seems to be an even split in the Delhi NCR region between both brands, in Mumbai, surprisingly, there are more mentions of Maybelline, despite the Lakme India Fashion Week; Calcutta too seems more partial towards Maybelline. Lakme seems to be winning both Hyderabad and Bengaluru though.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
2 hours ago
Ray had joined the agency in 2018
3 hours ago
Account won post a multi-agency pitch