Campaign India Team
Sep 09, 2019

Talkwalker’s Battle of the Brands: Lakme vs Maybelline (part two)

A weekly section on brand chatter in the social space

Talkwalker’s Battle of the Brands: Lakme vs Maybelline (part two)
The curtains just came down on India’s largest fashion event – Lakme India fashion week. It was a glitzy, star studded affair and the glam quotient couldn’t have been higher. So we thought why not take a look at how Lakme is doing on social media? When it comes to make-up brands, no conversation about Lakme can be complete without mentioning one of their top competitors – Maybelline! So we analysed conversations between both Lakme and Maybelline over the last six months to see which of the two beauty giants are winning the mascara war!
 
Demographic Data:
Beauty brands are generally used by women. So it comes as no surprise that for both Lakme and Maybelline, the majority of the audience comprises of women. It’s surprising to see that almost half the number of people talking about Lakme are men – but after digging deeper, it’s obvious that it’s mostly about the Lakme India fashion week and not the beauty products themselves. For Maybelline it’s mostly women between the age range of 18-34 talking about them.
 
 
 
Geographic data :
It’s always interesting to see which part of the country resonates more with your brand. There seems to be an even split in the Delhi NCR region between both brands, in Mumbai, surprisingly, there are more mentions of Maybelline, despite the Lakme India Fashion Week; Calcutta too seems more partial towards Maybelline. Lakme seems to be winning both Hyderabad and Bengaluru though. 

 

Source:
Campaign India

Related Articles

Just Published

Premium
Spikes Asia 2019: A peek into the brand experience and activation awards
Premium
2 hours ago

Spikes Asia 2019: A peek into the brand experience ...

A jury member spills on the high-quality brand experience entries this year.

Premium
Kotak's Jasneet Bachal moves to Yes Bank
Premium
2 hours ago

Kotak's Jasneet Bachal moves to Yes Bank

She will head marketing for the bank

Premium
Rishabha Nayyar joins 82.5 Communications as national strategy lead
Premium
Wellness Forever awards creative mandate to Underdog
Premium
20 hours ago

Wellness Forever awards creative mandate to Underdog

The account was won post a multi-agency pitch