Campaign India Team
Aug 05, 2019

Talkwalker’s Battle of the Brands: Google vs Facebook

A weekly section on brand chatter in the social space

Talkwalker’s Battle of the Brands: Google vs Facebook
Love ‘em or hate ‘em, Google and Facebook are so much a part of our lives today that we just cannot ignore their existence. Every single thing you do online starts with either social media or looking for information. And either Google or Facebook are more often than not, going to be your starting points for this. They’re so ingrained in our daily lives that we actually don’t even realize we’re using them – when we sign in to another platform using Facebook or when we use Gmail to verify our passwords on Amazon or one of the many online platforms we use.
Since both of these two giants have penetrated our lives so thoroughly, we thought why not take a look at what people are saying about them! And thus, in the ring today are two internet giants – Google and Facebook. 
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform. Talkwalker Analytics analyzes the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data.


Google (blue) and Facebook (pink) are neck to neck here. Over the last three months people are talking about them almost equally (the data doesn’t cover Instagram mentions because of their latest privacy regulations). You can see that they’re evenly matched with Google taking the lead sometimes and Facebook in others – for the moment it’s Facebook with a slightly higher number. The big spike for Google in the beginning was due to the release of Google Pixel 3a in early May.  Facebook’s peak came in June but mostly was an amalgamation of posts about Facebook being down.

Demographic Data: 
We just saw the number of mentions for Google and Facebook but now let’s take a look at who is talking about both. It seems that both Google and Facebook have more men talking about them than women, the percentage of women talking about Google is slightly higher than the percentage of men. Also, the millennial gang seem to be the most active audience for both platforms.

(Next week: What emojis rule these platforms, positive or negative?)

Campaign India