Campaign India Team
Mar 30, 2020

Talkwalker’s Battle of the Brands: Indigo Vs Vistara (part two)

A weekly round up of the action in the social media space

Talkwalker’s Battle of the Brands: Indigo Vs Vistara (part two)
Are you stuck at home trying to #flattenthecurve and working remotely? Us too! But that doesn’t mean we can’t talk about what we dream of - travel and holidays. No conversation about travel or holidays is complete without talking about airlines. Indigo is the leading airline in India and has a very robust digital marketing strategy. We decided to compare it to a new – but very trusted name– Vistara. Indigo markets itself as a low-cost carrier while Vistara on the other hand is not low cost. Both airlines fly almost similar routes as well. Let’s take a look at the buzz for both airlines online.
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform. Talkwalker Analytics analyses the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data. 
When it comes to travel – there’s always a host of emotions associated with it. Who doesn’t like going on vacation? Let’s look at the emoji clouds for both airlines. Since Indigo has a larger number of mentions, their emoji cloud is much larger as well. The most prominent emoji is the “folded hands” emoji for Indigo – it could have something to do with the fact that their onboard crew always politely greets guests with a “Namaste”. For Vistara, the most prominent emoji is the airplane emoji – this is of course quite self-explanatory. Both emoji clouds also have a range of playful emojis like the crying with laughter emojis, heart eyes emoji and the wink face emoji.
Who’s doing the talking? Both airlines have a very similar demographic profile. The buzz is created by men – 77% for Indigo and 78.2% for Vistara and millennials – 54.5% for Indigo and 53% for Vistara.  The younger ones are the next most prominent demographic for both airlines.


Campaign India

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