Let’s talk about beer. Watching a game of cricket or football or sport of any kind is almost incomplete without a beer or two and the snacks to go with it. India loves its desi beers – Kingfisher and Cobra, but for this edition of BOB, we’re looking at the imported beers – Heineken and Budweiser. Both of these beer brands are mainstream players in the Indian market and every sports bar has them aplenty.
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform. Talkwalker Analytics analyses the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data.
Let’s take a closer look at what the buzz is all about with a peek at the hashtag clouds for both brands. Unsurprisingly, the most prominent hashtag for both brands is their brand-name. This is followed by campaign specific emojis which shows that their marketing teams have hit bullseye. For Heineken, #ownthegame is a prominent hashtag, along with #Bodog which has to do with an online sports betting site. Heineken is associated with many football leagues so this doesn’t come as a surprise. For Budweiser, #BudX is the second most prominent hashtag – which is associated with a two-day festival that Budweiser organised, followed by #KingOfBeers, #BeAKing and so on.
We took a look at some fresh information with regard to demographics for these two beers, featuring the prominent interests and occupations of those buzzing about the two beer brands.
The most prominent interest for Heineken is sports, followed by music and for Budweiser it’s the other way around. This gives us a deep insight into when beer is consumed – during sports or musical events. The largest group talking about Heineken were executive managers and for Budweiser, there is an even split between engineers and entrepreneurs.