Let’s talk about beer this week. Watching a game of cricket or football or sport of any kind is almost incomplete without a beer or two and the snacks to go with it. India loves its desi beers – Kingfisher and Cobra, but for this edition of BOB, we’re looking at the imported beers – Heineken and Budweiser. Both of these beer brands are mainstream players in the Indian market and every sports bar has them aplenty.
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform. Talkwalker Analytics analyses the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data.
Looking at data from the last six months, we see that both brands are pretty evenly matched. There is a peak for Budweiser in August – the result with the most engagement during this period is a piece by YourStory which talks about Indian beer market share and Budweiser making its foray into it. Additionally, a second spike in results earlier this month also talks about the zero alcohol beverages that both these brands are planning on launching in India. Heineken’s peak in January corresponds with the launch of their new commercial featuring Daniel Craig. Smooth, very smooth!
When it comes to beer, how could we leave out emojis? Both brands seem evenly matched when it comes to emojis with almost equally sized emoji clouds. For Heineken, the wink emoji is the most prominent one, followed by the cheers emoji and finally the beer emoji. For Budweiser, their customers are pretty appreciative with the universal symbol of appreciation being the top emoji, which is followed by the crying with laughter emoji and finally the beer mug emoji.