indigo

Jan 22, 2021

Advertising in the times of corona: Everything’s changed, everything’s the same

Campaign India checked in on the advertising industry that’s reeling from Covid-induced shrinking budgets, inconclusive pitches and a pitch process that lacks any formal ground rules

Mar 30, 2020

Talkwalker’s Battle of the Brands: Indigo Vs Vistara (part two)

A weekly round up of the action in the social media space

Mar 20, 2020

Talkwalker’s Battle of the Brands: Indigo Vs Vistara

A weekly round up of the action in the social media space

Aug 27, 2019

'I have noticed that there’s a kind of an inferiority complex': W+K's Gautham Narayanan

The MD of W+K talks about year one of his first stint in advertising in India, the importance the agency gives to talent, growth plans, how he fails the 'Tebbit Test' and more...

Dec 08, 2017

Opinion: The never-go aspect of the Indigo incident

Customer interaction model lessons for Indigo and other erring brands from Shirdi Sai Baba

Nov 14, 2017

Blog: Indigo to Indigoon! 6E is not sexy

The author explains how the ‘Stray Bullet’ hit Indigo and besmirched its reputation