indigo
Advertising in the times of corona: Everything’s changed, everything’s the same
Campaign India checked in on the advertising industry that’s reeling from Covid-induced shrinking budgets, inconclusive pitches and a pitch process that lacks any formal ground rules
Talkwalker’s Battle of the Brands: Indigo Vs Vistara (part two)
A weekly round up of the action in the social media space
Talkwalker’s Battle of the Brands: Indigo Vs Vistara
A weekly round up of the action in the social media space
'I have noticed that there’s a kind of an inferiority complex': W+K's Gautham Narayanan
The MD of W+K talks about year one of his first stint in advertising in India, the importance the agency gives to talent, growth plans, how he fails the 'Tebbit Test' and more...
Opinion: The never-go aspect of the Indigo incident
Customer interaction model lessons for Indigo and other erring brands from Shirdi Sai Baba
Blog: Indigo to Indigoon! 6E is not sexy
The author explains how the ‘Stray Bullet’ hit Indigo and besmirched its reputation
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