Jul 19, 2022 01:39:00 PM | Marketing

A weekly section on brand chatter in the social space
Mar 01, 2019 01:37:00 PM | Article | Campaign India Team
March shall see a battle royale between Mondelez and Unilever, with both trying to leverage the exam season. A R Rahman’s video with Horlicks has already garnered 28 million views at the time of writing this post, giving them an advantage over Bournvita in the digital world since Bournvita stuck to radio for their campaign. Therefore, we didn’t include YouTube in the results to make it an equal battle ground for the two brands.
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform.
Demographics: Who’s talking about energy drinks? Is it the direct consumers (younger demographic) or is it their parents? Let’s find out!
Both drinks though are house-hold names in India and only time will tell who will win more hearts.