Talkwalker’s Battle of the Brands: Airbnb vs Booking.com - Part 2
A weekly section on brand chatter in the social space
May 24, 2019 12:16:00 PM | Article | Campaign India Team
AirBnB and Booking.com have a massive market share and we’re going to find out which of the two brands resonate the most with the digital savvy Indian.
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform. Talkwalker Analytics analyzes the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data.
Demographic Data: Who’s talking about Airbnb vs Booking.com? The answer is: Millenials. But what’s more interesting is that a lot more women are talking about AirBnB vs Booking,com (44.5% vs 30.6%). The split between men and women is much closer to equal for Airbnb than Booking.com. It could also have a lot to do with influencer campaigns since both brands have used primarily female influencers.
Geographic Data: Now comes the fun part – which part of the country is batting for Airbnb vs Booking.com? It looks like Airbnb has won the battle with a landslide victory for this section with the majority of the mentions in the Delhi/NCR region, Gujarat, Mumbai area, Bangalore and Hyderabad.