Innocean Worldwide India has roped in SM Talha Nazim to head creative in India as senior executive creative director. He joined the agency on 7 November 2016, prior to which he was senior creative director at Ogilvy.
ECDs Saurabh Dasgupta and Devendra Mehta, who led the creative function before Nazim's appointment, will now report to him.
Vivek Srivastava, joint managing director, Innocean Worldwide India, said, “We are delighted to have SM Talha Nazim as the leader of our creative team. Not only that he will play a crucial leadership role in taking Innocean Worldwide India to the next level in terms of creative excellence as a part of the core team. Our entire team feels energised with his presence and we are sure that together we will build Innocean into a bigger creative power house with a larger footprint.”
Nazim said, "Working on brand Hyundai is huge. It allows me to work on the most promising brand in the promising automobile market. Then, the opportunity to work with Jeremy Craigen (global CCO, Innocean Worldwide) was another reason I joined the agency. Talking to him, and learning plans about India, was very interesting."
He added, "My philosophy is 'Work heart, play heart and find the pearls from the ocean'. So it's about having fun and bringing great work. We want to make Innocean into a strong creative agency."
Nazim, whose advertising career began in 1995, has worked with Clairvoyance Advertising, Phoenix Advertising, Leo Burnett, Orchard, Bates and McCann in past assignments.