Advertising Media PR Marketing Digital In-Depth
Vinita Bhatia
Jan 27, 2025

Talentrack's marketplace model rethinks content production in India's media boom

Connecting over 7 lakh creators with 15,000 producers and agencies, the talent-engagement platform bridges gaps in India's M&E sector but faces scalability tests.

Vineet Bajpai, founder of Talentrack and founder-CEO of Magnon Group.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

1 When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

When Prime Video ads guess your mood before you watch

3 When Prime Video ads guess your mood before you watch

Razorpay hands over the mic, not the message

4 Razorpay hands over the mic, not the message

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Blog: Har ghar tiranga made easier

6 Blog: Har ghar tiranga made easier

Sister act: Raksha Bandhan ads drop the thali trope

7 Sister act: Raksha Bandhan ads drop the thali trope

Dentsu bets on podcasting as India’s audio market matures

8 Dentsu bets on podcasting as India’s audio market matures

IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

9 IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

When clicks don’t cut it: Why Gen Z attention is the new advertising currency

10 When clicks don’t cut it: Why Gen Z attention is the new advertising currency

Related Articles

AR is a crucial element in shaping India's content creation future: Evan Spiegel, Snap Inc
Digital
Nov 07, 2023
Noel D'souza

AR is a crucial element in shaping India's content ...

TBWA acquires Indian digital outfit Magnon Group
Advertising
Jan 09, 2013
Jagadeesh Krishnamurthy

TBWA acquires Indian digital outfit Magnon Group

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate
Advertising
Apr 01, 2025

‘Digital twins are not the enemy’—H&M's AI ...

FanTV secures $3 million funding
Media
Feb 28, 2025
Campaign India Team

FanTV secures $3 million funding

Just Published

Micro-influencers, major shifts: India’s new marketing frontier
Marketing
3 hours ago
Little Yadav

Micro-influencers, major shifts: India’s new ...

From beauty to banking, smaller-town creators are proving cost-efficient and culturally fluent, forcing agencies to rethink strategy and scale.

Lenovo shifts from awareness to experience to sell enterprise AI
Advertising
4 hours ago
Campaign India Team

Lenovo shifts from awareness to experience to sell ...

INSIDE THE AD: The ThinkPad Aura campaign swapped conventional ads for live demos and OOH spectacles, testing whether hands-on exposure can sway decision-makers.

A quarter of marketers are ‘stressed all the time’
Advertising
4 hours ago
Joseph Arthur

A quarter of marketers are ‘stressed all the time’

Research reveals that many marketers are struggling to strike a productive work-life balance, with some failing to detach themselves from their job while on holiday.

Aquatein’s growth plan mixes wellness with numbers game
Advertising
8 hours ago
Vinita Bhatia

Aquatein’s growth plan mixes wellness with numbers game

With actor Suniel Shetty’s investment and recent rebrand, the functional nutritional startup juggles storytelling, retail expansion, and the discipline of CAC and ROAS, while eying INR 50 crore revenue.