Take the Kiss-O-Meter challenge; urges Close Up's new TVC

Lowe has conceptualized the second part of the Kiss-o-meter challenge for Unilever’s toothpaste brand - Close Up. The TVC takes forward the ‘confidence’ idea that Close Up has been imparting in its communication.Paul Grubb and Ruchi Sharma from Lowe Worldwide have created the film.

by Campaign India Team

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