Swiggy hands Havas integrated media mandate
Account won post multi-agency pitch
Nov 17, 2016 10:58:00 AM | Article | Campaign India Team Share -
Havas Media Group has bagged the integrated mandate of online food ordering and delivery platform Swiggy, following a multi-agency pitch.
The agency's Bengaluru office will handle the business, led by Saurabh Jain, VP - South.
Swiggy was founded in August 2014.
TS Srivats, VP – marketing, Swiggy, said, “We are excited about this partnership and look forward to working with Havas. Swiggy is a consumer-centric brand that is driven by the goal of delivering the best possible consumer experience always across all our channels. Working with Havas’ media planning and buying experience and capabilities is another strong step in this direction, enabling us to get our message out to consumers effectively and efficiently. We look forward to a long and fulfilling partnership with them."
Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “The growing appetite among Indians for a wider choice, convenience of delivery and a seamless experience from restaurant to plate is opening a new avenue for brands looking at growing rapidly and enhancing their customer base. Swiggy has played a meaningful role in customers' lives in a short span of time; it is a great brand in a targeted but high potential category. We are honoured to take on the mandate of a yet another innovative and entrepreneurial Indian brand.”
Mohit Joshi, MD, Havas Media Group – India, added, "Swiggy is a dynamic brand which thrives on agility and innovation which is also the philosophy at Havas Media Group. At play will be Havas Media Group's integrated media skills centered on digital and the 'Meaningful Brands' framework which together will map the brand chart for Swiggy. We look forward to working with the team. This win further bolsters our e-commerce portfolio – which already has big names like Quikr, Yepme, Bluestone, Clovia, MoneyView to name a few..."