Campaign India Team
Feb 25, 2016

Havas Media bags Amplifon's media mandate

Account won post multi-agency pitch

Havas Media bags Amplifon's media mandate
Havas Media Group has won the integrated media mandate of Amplifon India, a hearing care service provider. The mandate comes post a multi-agency pitch. The account will be handled by the agency's Gurgaon office.
 
Samit Verma, CEO, Amplifon India,‬ said, “We were impressed with Havas Media’s strategic thinking and passion. With their keen interest in our business and senior management involvement, the course has been set for a long term relationship.”
 
Shveta Paul, marketing director, Amplifon India, added, "We were looking for a partner who could give us strategic directions and international learnings. Havas gave us both. Besides that, we found their 'meaningful connections planning' process very relevant for our brand. We are happy to be partnering with them.”
 
Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “We are privileged to win the prestigious Amplifon business. Our 'meaningful brands' philosophy resonates with a brand like theirs - which has already touched many lives. We look forward to a meaningful association with them.”
 
Mohit Joshi, managing director, Havas Media Group, India, added, “This is a great business win. With each passing day, our confidence on our digital at the core approach keeps getting stronger. Today Havas is seen as a smart agency in the market. We look forward to being Amplifon’s partners in their growth journey.”
 
Rediffusion Y&R handles Amplifon's creative mandate
Source:
Campaign India

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