Suzuki ropes in Happy mcgarrybowen, Dentsu X and MSL
The appointments are effective 1 August
Aug 10, 2017 04:34:00 AM | Article | Campaign India Team
Suzuki Motorcycle India has announced new communication partners.
Happy mcgarrybowen has been roped in as its creative agency. Dentsu X will handle media while MSL India manage the PR mandate.
Sajeev Rajasekharan, EVP, sales and marketing, Suzuki Motorcycle India, said, "These are exciting times for Suzuki-two wheelers. Not only are we one of the fastest-growing two-wheeler manufactures in India, but also on cusp of an even greater growth. As a brand, Suzuki embodies excitement, sportiness and the spirit of youthfulness. With our new partners, we would be able to communicate these attributes more effectively to our various audiences, and support the upward momentum that Suzuki has been enjoying in the market. We welcome Happy mcgarrybowen, dentsu X and MSL into the Suzuki family, and look forward working with them.”
Kartik Iyer, CEO and co-founder, Happy mcgarrybowen, said, “It is always exciting to enter a new category. And even more exciting when the category is two-wheelers. We are really proud to partner with Suzuki in building their brands in India. We look forward to doing to some great work that truly pushes the needle in the category and in Suzuki's favour.”
Divya Karani, CEO, dentsu X India, said, "We are absolutely ecstatic and honored to be chosen as the preferred media partners for SMIPL. Suzuki Motorcycles has unmatched potential of delivering advanced engineering and design, at competitive pricing. We are delighted that SMIPL appreciates our consumer centric approach which delivers on a truly brand immersive experience."
Amit Misra, CEO, MSL India said, “We are privileged to be chosen as Suzuki India's PR partners. We are confident that with our deep auto experience and content capabilities, we will create compelling stories and campaigns that drive traction and business impact.”