Suriya is the top male celebrity across South India: IIHB report
The Indian Institute of Human Brands has released a study which studies male celebrities across South India
Jan 17, 2023 11:20:00 AM | Article | Campaign India Team Share - 
The Indian Institute of Human Brands has released a report which studies male celebrities across South India.
The report covers 18 celebrities across South India.
Suriya topped the list with a TIARA (trust, identify, attractive, respect, appeal) score of 84.
While Suriya dominated across South India, for Tollywood specifically Allu Arjun and Vijay Devarkonda led the rankings. Vijay and Sivakarthikeyn led in Kollywood while Fahadh Faasil and Kiccha Sudeep top scored in Mollywood and Sandalwood respectively.
Suriya topped the 'most identified with' list with a score of 84. He also topped the 'most attractive' list ahead of Allu Arjun and Vijay Devarakonda. Suriya was also top on the 'most respected' and 'most appealing' lists with a score of 86 and 81 respectively.
Sandeep Goyal, chief mentor, IIHB, said, “Suriya is like the colossus of the South. His scores eclipse all his contemporaries and peers. None of the other Southern stars come even close to Suriya on most parameters in the research.The current study looks at only male stars from the South. We have not included the ladies purely because it then tends to skew the comparisons and apples can no longer be compared with apples.”
A South centric study on female stars will be released by IIHB later in the year.
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