Sugar Cosmetics gets Ranveer Singh as investor

Sugar Cosmetics has announced that actor Ranveer Singh is its new investor.

 

With this partnership, the brand aims to further cement its position in the market and create new pathways for customer acquisition, especially with the Gen Z and millennial audiences in India.

 

Singh’s investment announcement comes close on the heels of the USD 50 million Series D fundraise led by the Asia fund of L Catterton. 

 

Vineeta Singh, co-founder and CEO, Sugar Cosmetics, said, “We are absolutely thrilled to welcome Ranveer to the Sugar family. Sugar is the makeup of choice for bold, independent women who refuse to be stereotyped into roles and if someone shares the same DNA as ours, it is Ranveer! His personality of being bold, quirky, and vibrant makes the partnership a natural fit.”

 

Kaushik Mukherjee, co-founder and chief operating officer, Sugar Cosmetics, said, “We are delighted to have Ranveer on board as we look forward to reinforcing our brand connect with consumers. He is undoubtedly one of the most popular youth icons in the country and his unstoppable and clutter-breaking personality fits very well with the brand ethos of Sugar. This will help supercharge our growth trajectory as we continue scaling Sugar aggressively to build it into a large and much-loved makeup and beauty brand.”