Campaign India Team
Apr 02, 2013

Subway hands creative duties to Publicis Capital

The agency bagged the account following a multi-agency pitch

Subway hands creative duties to Publicis Capital


Following a multi-agency pitch, Subway Systems India, which runs the Subway chain of restaurants, has handed it creative duties to Publicis Capital.

Sanjiv Pande, marketing manager, Subway, said, "Over the course of past few meetings, Publicis team has demonstrated a good understanding of the Subway brand personality and business strategy in the market. In the current competitive scenario, creating a differentiation within its category is the need of the hour for the brand, where we see Publicis working in close partnership with us to help achieve the business and brand objectives."

On the win, Hemant Misra, CEO, Publicis Capital, added, “We are delighted to partner Subway in the furious pace of growth set by them. Since our first meeting there was a chemistry that worked for everybody in the room. There was a sincerity of purpose and a straightforward way of working that inspired us. We look forward to growing together."

Subway Systems India opened its first restaurant in 2001 in New Delhi and has since grown its operations to 330 restaurants across 65 cities.


Campaign India

Related Articles

Just Published

7 hours ago

Mediabrands and Vice Media Group ink global ...

Deal will bring global production content capabilities and original entertainment properties to Mediabrands' six-month-old content studio

9 hours ago

The Q India elevates Krishna Menon to chief ...

Was chief revenue officer at the company

9 hours ago

iPhone users overwhelmingly reject app tracking, ...

The long-term consequences of Apple’s privacy shift will be complex, experts say

10 hours ago

Hyundai claims to be the rare one to care

Watch the films conceptualised by Innocean Worldwide here