Campaign India Team
Apr 27, 2012

Subhas Warrier joins Lintas Initiative Media

Warrier joins the agency as executive vice president, head of South

Subhas Warrier joins Lintas Initiative Media

 

 
Subhas Warrier has joined Lintas Initiative Media as executive vice president, head of South. Prior to joining Lintas Initiative Media he headed Dentsu Media's Mumbai office. In a career spanning close to two decades he has also worked with JWT, Ogilvy, Mindshare, his own business and a consultancy start up called Eye - 2- Eye Media. 
 
Commenting on his new role, Warrier said, "I am delighted to join the fire power of Lintas Initiative Media. There are a great bunch of people here. Our clients here are very aggressive and are open to new ideas and are continuously looking to take more and more innovative initiatives in their marketing effort." 
 
Commenting on Warrier's appointment, Sudha Natrajan, chief executive officer, Lintas Initiative Media, said, "A creative mind, bringing back magic to the media business, is what he will bring to the table." 
 
Raghav Subramanian, chief operating officer, Lintas Initiative Media, added, "The South has always been key for Lintas, and has contributed greatly to our overall growth and equity. We have a healthy roster of large clients with long relationships, and we needed someone with the maturity and width and depth of experience that Subhas brings to the table. We have very aggressive plans for the region for this year, and are already in the process of acquisition of some key new businesses."
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.