Subhas Warrier has joined Lintas Initiative Media as executive vice president, head of South. Prior to joining Lintas Initiative Media he headed Dentsu Media's Mumbai office. In a career spanning close to two decades he has also worked with JWT, Ogilvy, Mindshare, his own business and a consultancy start up called Eye - 2- Eye Media.
Commenting on his new role, Warrier said, "I am delighted to join the fire power of Lintas Initiative Media. There are a great bunch of people here. Our clients here are very aggressive and are open to new ideas and are continuously looking to take more and more innovative initiatives in their marketing effort."
Commenting on Warrier's appointment, Sudha Natrajan, chief executive officer, Lintas Initiative Media, said, "A creative mind, bringing back magic to the media business, is what he will bring to the table."
Raghav Subramanian, chief operating officer, Lintas Initiative Media, added, "The South has always been key for Lintas, and has contributed greatly to our overall growth and equity. We have a healthy roster of large clients with long relationships, and we needed someone with the maturity and width and depth of experience that Subhas brings to the table. We have very aggressive plans for the region for this year, and are already in the process of acquisition of some key new businesses."