Lintas Media Group has appointed Raghav Subramanian as chief operating officer. Subramanian joins the agency on 19 December 2011. At LMG, he will take on the mantle of running the media business of LMG reporting to Sudha Natrajan. He will be operating out of the agency's office in Guragaon and will also be responsible for the digital offering.
Prior to joining LMG, he headed strategy across Vivaki Media Brands.
Commenting on Subramanian's appointment, Lynn DeSouza, chairman and chief executive officer, Lintas Media Group, said, " I welcome Raghav and feel that he will help greatly in taking LMG’s product offering to meet the new age consumer’s needs better. His vast experience in various facets of the complete media product, including Value Added Services, is what we were looking for, for a while."
Sudha Natrajan, added,"I am extremely pleased to have a mind as seasoned and bright as Raghav, joining LMG. He is a keen cricketer and a great singer to boot. His being an old hat in the Delhi business circles, will propel new business initiatives too."
On his appointment, Subramanian said, "I am excited about this challenging new role. Lintas as a brand has enjoyed a great reputation and a pedigree lineage. It will be a delight to be part of the Lintas family."