Campaign India Team
Oct 26, 2017

Sterling Holidays assigns creative mandate to L&K Saatchi

Account won post a multi-agency pitch

Sterling Holidays assigns creative mandate to L&K Saatchi
Sterling Holidays Resorts has appointed Law & Kenneth Saatchi & Saatchi to handle its creative duties. The agency's Mumbai office will handle the business. It won the account post a multi-agency pitch. 
Peshwa Acharya, CMO, Sterling Holiday Resorts Limited, said, "We are in the business of creating experiential holidays for our guests. Consumers today want holiday experiences that go beyond great rooms, outstanding locations and wonderful food, and that is what we would provide. In line with this, we found L&K Saatchi & Saatchi’s strategy and approach in sync with our brand ethos and believe that their innovative ideas will enable us in creating impactful brand communication. We are excited to have L&K Saatchi & Saatchi as our creative partner."
Anil S Nair, CEO and managing partner, Law & Kenneth Saatchi & Saatchi India, said, "Sterling Holidays is a leading holiday company in India with diverse vacation options for the avid traveller. They are at a stage where they are infusing a fresh perspective to holiday experiences in the country. We are very excited to partner them to chart out the next chapter of exciting holiday experiences for the Indian customer.”
Sterling Holidays had recently announced the appointment of Havas Media as its media AoR. 
Campaign India

Related Articles

Just Published

6 hours ago

Kurkure creates unlimited love for limited offerings

Watch the film conceptualised by Wunderman Thompson here

11 hours ago

At Amul, we don’t check if our advertising is ...

At the AFAA's Inspiration series, GCMMF’s (Amul) MD speaks about how the company engaged in brand building during the lockdown last year by continuing to advertise

14 hours ago

Riteish and Genelia Deshmukh vouch for Snapdeal ...

Watch the campaign conceptualised by All things small, EO2 here