VMLY&R India has bagged the digital communications mandate for Jockey India. The account was won following a multi-agency pitch.
The agency's Mumbai office will handle the mandate that includes digital strategy, planning and creative solutions.
Karthik Yathindra, AVP and head – marketing and product management, Jockey India, said, “We are excited to partner with VMLY&R for our digital and social marketing mandate. With its global expertise across various strategic, creative, digital dimensions, the agency will play a critical role in the brand’s growth plans for the future.”
Anil Nair, CEO, VMLY&R India, said, “Jockey is a legacy brand, and we are thrilled to be their partners in this exciting journey ahead. Our focus will be to make the brand thrive in an ecosystem that connects the brand closely with its consumers values; in contemporising its appeal amongst emerging consumer segments and through ever emerging touch points. Helping the brand become more conversational and in the moment.”