Havas Media India has bagged the integrated media duties of Sterling Holiday Resorts, a leading leisure hospitality company in India.
A 100% independently managed subsidiary of Thomas Cook (India), Sterling pioneered vacation ownership in India and set about building a network of leisure resorts in India.
Peshwa Acharya, CMO, Sterling Holiday Resorts India said, “The consumer today wants holiday experiences that go beyond great rooms, outstanding location and wonderful service. We are confident that Havas Media with its media understanding, especially on the digital playground, will make Sterling stand for a special experience and communicate the same meaningfully.”
Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “We are delighted to have on board yet another pioneer brand like Sterling that resonates well with our Meaningful Brands framework. We look forward to this association.”
“The brand is on a consistent upward path and is focused on moving beyond the traditional services. We look forward to a long and mutually fulfilling relationship,” added Mohit Joshi, managing director, Havas Media Group, India.