Starcom has won Merck Consumer Healthcare's estimated £50m (approximately Rs 424 crores) media account outside the US in a global consolidation.
The Publicis Media agency already looked after Merck’s healthcare brands, including Seven Seas, Neurobion, Bion3, Nasivin and Femibion, in a number of markets and won the account after a competitive pitch.
Arena Media has held Merck Consumer Healthcare since 2014 in the UK, where the brand is thought to spend about £4 million a year.
Beate Rosenthal, global brand director of Merck Consumer Healthcare, said: "Starcom’s global organisation and profound expertise in integrated communication strategies and execution coupled with a highly energetic team will allow us to further build Merck love brands in the digital age."
Lisa Donohue, Global Brand President, Starcom said: "We look forward to delivering the agility, digital savvy and scale to unlock deep consumer connections with their brands."
(This article first appeared on CampaignLive.co.uk)
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