Starcom has bagged Lenskart's media duties. There was no multi-agency pitch involved.
Prior to this, Maxus handled the eyewear retailer brand's media mandate.
Mallikarjun Das, group CEO, Starcom India, said, “It’s a privilege to be associated with Lenskart, a reputed brand in optics. The Starcom approach is to drive human actions and thereby business outcomes through transformative experiences and data-driven understanding."
He added, "An important factor that determined our win has been our ROI centric planning approach through state- of- the-art TARDIIS which clearly gives us an edge over competitors. Increasingly, optimisation and automation is the way to go. We look forward to unlocking greater consumer connections for Lenskart and coming up with increasingly creative solutions.”