Starcom announces changes in specialist entertainment unit

The Bridge has hired Rajesh Iyer (pictured) as business director. The Bridge is the specialist entertainment and embedded marketing unit of Starcom MediaVest Group (SMG) and ZenithOptimedia. Iyer will be based out of Mumbai and will report to Ravi Kiran, CEO-South Asia, SMG.The Bridge has also announced that Pranay Anthwal, general manager- India, The Bridge has put in his papers in the company. He has been heading the unit for the last five years.

by Campaign India Team