STAR Plus continued its fine run to stay in the lead position in the GEC stakes with 356 GRPs in Week 29, 65 GRPs ahead of Colors, which finished at 291 GRPs, up from 255 GRPs in Week 28. Zee slipped back into third place to 252 GRPs. Sony, SAB and Imagine all slid, to 135 GRPs, 92 GRPs and 80 GRPs respectively.
STAR Plus continued its fine run to stay in the lead position in the GEC stakes with 356 GRPs in Week 29, 65 GRPs ahead of Colors, which finished at 291 GRPs, up from 255 GRPs in Week 28.
Zee slipped back into third place to 252 GRPs.
Sony, SAB and Imagine all slid, to 135 GRPs, 92 GRPs and 80 GRPs respectively.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.
Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.
The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
