STAR Plus continued its fine run to stay in the lead position in the GEC stakes with 356 GRPs in Week 29, 65 GRPs ahead of Colors, which finished at 291 GRPs, up from 255 GRPs in Week 28. Zee slipped back into third place to 252 GRPs. Sony, SAB and Imagine all slid, to 135 GRPs, 92 GRPs and 80 GRPs respectively.
STAR Plus continued its fine run to stay in the lead position in the GEC stakes with 356 GRPs in Week 29, 65 GRPs ahead of Colors, which finished at 291 GRPs, up from 255 GRPs in Week 28.
Zee slipped back into third place to 252 GRPs.
Sony, SAB and Imagine all slid, to 135 GRPs, 92 GRPs and 80 GRPs respectively.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Watch the films conceptualised by MagicCircle Communications here
To take charge for fifth consecutive term
The agency has been working on the account since 2004
