Raahil Chopra
May 28, 2010

SRK explains the importance of daily brushing in new Pepsodent TVC

Unilever has launched a new TV campaign for Pepsodent, created by Lowe Worldwide, led by their Bangkok office. This is the first TVC that has been created for the brand after it roped in Shah Rukh Khan as its brand ambassador.

SRK explains the importance of daily brushing in new Pepsodent TVC

Unilever has launched a new TV campaign for Pepsodent, created by Lowe Worldwide, led by their Bangkok office. This is the first TVC that has been created for the brand after it roped in Shah Rukh Khan as its brand ambassador.

 
The TVC, directed by Sebastian Alfie for Bang Bang Films, titled ‘Pappu and Papa’, talks about the gradual change in the parent-child relationship. It shows how parents are more willing to be friends with their children.
 
The film opens with the child asking his father played by Shah Rukh Khan about the importance of brushing everyday. Khan explains the need for brushing in a humourous way, saying that if one doesn’t brush everyday, they’ll end up having teeth like a ghost. He says to avoid having bad teeth, brush with Pepsodent as it takes only two minutes to get rid of all the harmful particles.
 
WATCH the TVC
 
Commenting on the new Pepsodent commercial, director Sebastian Alfie said, “It was great to be a part of this project and I enjoyed the experience from many angles; as a director, I always wanted to work in Mumbai and get the feeling of shooting with a bollywood star. The Bang Bang Films crew was amazing and every department worked in sync together like clockwork on this project. I like working with kids, and Keval was very committed and gave me his very best every time. Working with SRK gave the project another dimension and allowed me to work with not only a superstar but a very nice person too. We do a tremendous amount of work for Unilever in India and the rest of the region but this is our first in the oral care category. Also we’ve shot with just about every star in Bollywood but SRK. 
 
Roopak Saluja, MD, executive producer at Bang Bang Films, said, "Sebastian, being the guy who has shot this same campaign in three other markets was the only choice for this. Of course, the difference for him this time as well was that every other time the father was just a regular actor. When he signed up for this production, none of us knew that Shah Rukh would be the dad, so imagine his surprise when we found out.”
 
The commercial looks to go with the insight that sometimes the best lessons taught by the parents to their children can be conveyed in the simplest possible manner.
 
Credits
 
Client: Unilever
Agency: Lowe Worldwide (Bangkok)
Creative Directors: Ruchi Sharma and Juan Carlos Martinez
Agency Producer: Lolita Ham
Regional Account Director: Raufi Khaerunnisa
Production Company: Bang Bang Films
Director: Sebastian Alfie
DOP: Hemant Chaturvedi
Produced by: Santiago Borras, Roopak Saluja, Kirk Dias & Natasha Malhotra
Assistant Directors: Shakun Batra, Shome Makhija and Aditya Gupta
Editor: Harshal Thakur
Post Production Manager: Divya Jagwani
Post Production: Pixion (Mumbai)
Music: Mikey McCleary

WATCH other TVC's 

Adidas gears up for football fever

eBay India's new campaign puts the spotlight on deals

Maruti Alto brings people closer in new TVC

Mitsubishi Outlander inspires Rohit Bal in new campaign by Contract

 

 

Source:
Campaign India