Campaign India Team
Jun 16, 2021

Sreedhar Reddy Komalla joins SonyLIV as head – Telugu content

Will focus on leading the brand’s expansion plans for its Telugu vertical

Sreedhar Reddy Komalla joins SonyLIV as head – Telugu content
SonyLIV has appointed Sreedhar Reddy Komalla (also known as Madhura Sreedhar Reddy) as head – Telugu content, digital business. 
 
He will be responsible for bolstering the Telugu content library and overseeing the development plans of the platform in the region. He will also focus on leading the expansion plans for the Telugu vertical of SonyLIV, for users across markets.
 
After onboarding G Dhananjayan as head - Tamil content, this move is another effort by SonyLIV to strengthen its presence in the southern market. 
 
Ashish Golwalkar, head - content, SonyLIV and SET, said, “We are delighted to have Madhura Sreedhar Reddy at SonyLIV to head the Telugu portfolio. Reddy brings with him a diversified experience that will help us chart out growth for Telugu content and offer captivating stories of India to our audience across genres.”
 
Reddy said, “I am excited and looking forward to my new innings at SonyLIV. My role here is to extend SonyLIV’s footprint in the Telugu market and churn out homegrown content which caters to users across geographies.”
 
Reddy started his career with TCS, Infosys, Wipro and Tech Mahindra. After a 11-year corporate stint,  he pursued his filmmaking dreams. 
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

L’Oréal's latest work with Aishwarya Rai Bachchan ...

All while making the global icon look impossibly perfect—proof that rejecting digital validation is easier said than done.

8 hours ago

Moves and wins: Week of 1 September

Our weekly roundup of the latest appointments and account wins from Grey India, Adfactors PR, Madison Media, V Spark Communications, McCann Worldgroup India, Vigor Media Worldwide, Nothing, PVNA Group, TukTuki, TrucksUp, Flash Communications, CreativeFuel, and many more.

9 hours ago

Andrew Scott, WPP’s global COO and M&A guru, to ...

Close ally of outgoing CEO Mark Read will support new boss Cindy Rose until end of 2025.

9 hours ago

The Dentsu sale is natural selection; the dinosaurs ...

Dentsu’s sale, WPP’s turmoil, Omnicom and IPG’s merger chase all point to the fact that the giants of advertising are stumbling. As TrinityP3's Darren Woolley argues, this is natural selection at work. In the end, it's adapt or go extinct.