The Spikes Asia Festival of Creativity has announced Nike as this year’s recipient of its Advertiser of the Year award. The accolade recognises a brand that sets the standard of excellence through the quality and innovation of its creative work in Asia.
The award recognises Nike's continuous boundary-breaking creative bravery, its "unparalleled" understanding of its audiences and its emotionally effective work that demonstrates the highest standard of creative excellence, according to a Spikes Asia announcement.
Nike will accept the award onstage at the final Spikes Asia Awards Show on September 27.
Spikes organisers cited Nike's Greater China creative work including a FIFA 2018 campaign that focused on the quarterfinals, because that's when audience attention in China peaks, and the Kyrie Sneaker drop, which allowed consumers to move forward in the queue by digitally interacting with the brand.
Nike work has won 13 Spikes since 2016: nine bronze, two silver and 2 gold (in Film and Digital Craft).
"We’re delighted to honour Nike with the coveted Spikes Asia Advertiser of the Year award," Joe Pullos, festival director of Spikes Asia said. "It’s so well deserved. Nike is synonymous with purpose-driven creativity that engages audiences at scale, and it’s fantastic that we’re able to celebrate them for continually excelling in creative marketing and communications in the APAC region.”
"Winning Advertiser of the Year at Spikes Asia is great recognition of our continued effort to deliver innovative products, experiences and services to inspire athletes," said PT Black, senior director for integrated media and strategic brand partnerships for Nike Greater China. "It’s been a great year of creativity for us in this very dynamic region and across the world, powered by our amazing team across the region. We would also like to thank all the partners that have worked with us who we know put in a level of passion that goes well beyond what the job description asks for.”
Spikes Asis a a joint venture of Haymarket Media (publisher of Campaign Asia-Pacific) and Ascential. Full information on attending Spikes Asia is available at www.spikes.asia.
Nike work covered by Campaign Asia-Pacific
A search for Nike in our archive of The Work finds 150 results. Here are some of the best from 2018 and 2019, including work by Wieden+Kennedy Shanghai and R/GA.
Jun 3, 2019
Feb 27, 2019
Nov 27, 2018
Jul 19, 2018
May 3, 2018
Mar 29, 2018
Mar 14, 2018
Jan 31, 2018
(This article first appeared on CampaignAsia.com)