The organisers of Spikes Asia have announced McDonald’s as the Spikes Asia Advertiser of the Year Award. In 2017, McDonald's won 10 Spikes Asia Awards including a Creative Effectiveness Spike.
Joe Pullos, festival director, Spikes Asia, said, “The awards at Spikes Asia are all about celebrating and championing Asian creative and McDonald’s has achieved monumental success for their branded communications both here in APAC as well as globally. It’s an instantly recognisable brand that continues to evolve and drive for higher standards in its creativity specifically nuanced for this region. We’re very excited to be able to reward the company’s commitment to innovative communication.”
Since 2015, McDonald’s has won 21 Spikes Awards.
Nick Rodd, marketing and menu lead, McDonald’s Asia Business Unit will accept the Award onstage at the Spikes Asia Awards Ceremony on Friday, 28 September.
He said, “This award belongs to our agency partners and our market teams. They play a vital role ensuring McDonald’s consistently and effectively produces innovative campaigns, great advertising and unified brand communications across the region. We work together to deliver our brand promise of making delicious, feel-good moments easy for our customers. The recognition demonstrates our success in understanding and engaging our customers, which are at the core of all we do. The credit should also go to our franchisees, suppliers and employees for offering great food and great hospitality to deliver on our brand promise.”