Spikes Asia has announced that this year’s Advertiser of the Year will be awarded to Samsung Electronics. The brand bagged a total of 21 awards during the festival last year.
Terry Savage, chairman, Cannes Lions and vice-chairman, Spikes Asia, said, “Samsung Electronics is one of the world’s leading brands. By experimenting with what is possible through technology they try to make our lives and the world around us better. Working with agencies across the region Samsung provides freedom to push the creative standard and we’re delighted to be able to recognise their commitment to excellence. Their campaigns encompass the full spectrum of cutting-edge technological expertise and creative bravery and we look forward to seeing what the future brings."
Younghee Lee, chief marketing officer, Samsung Electronics and head of global marketing for Samsung’s Mobile business will accept the Award onstage at the Spikes Asia Awards Ceremony on 29 September.
She said, “I am deeply honoured and humbled to accept the Spikes Asia Advertiser of the Year Award. Our brand work is the first articulation of the evolution to create a new connection with our consumers through a shared value-based approach, rooted firmly in our company’s philosophy ‘that meaningful progress can only happen when you dare to defy barriers. Samsung is a brand focused on creating real human value with its technology and we want to build upon our tech prowess to become a human-focused lifestyle brand.”
For more details on Spikes Asia, click here. www.spikes.asia
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