India converted 55 of its 117 shortlists to metals at the Spikes Asia Festival of Creativity.
BBDO India was the most awarded Indian agency on the awards night with a total of 15 metals, including a Grand Prix, four Gold, two Silver and eight Bronze wins.
All the wins for the agency were for the 'Share the load' campaign for Ariel Matic. The Grand Prix came in the Creative Effectiveness category. Two Gold wins were in the Digital category, with one each coming in the Film and Media category.
One of the eight Bronze awards for the entry was a joint win with Mediacom.
Grey Worldwide India was the other Indian agency to bag a Grand Prix. Grey's win was for Radio City in the Radio category. The agency also won a Bronze for the entry.
Leo Burnett India bagged a total of six metals, three of which were Gold. The Gold wins for the agency came for Bajaj V in the PR category. The agency bagged two Silver and a Bronze too.
Ogilvy & Mather bagged three Gold too. The agency also won a Silver and Bronze each. Two of the Gold wins were for 'Beauty Tips by Reshma'. One was for the campaign in the Film category, while the other was in PR. School of Life (campaign) won Gold in the Print and Outdoor category.
Publicis was the other Indian agency to win Gold on the awards night. The win was for 'A Giant's Story' for Ambuja in the PR category. The agency also won two Silver and Bronze each to end with five metals.
J. Walter Thompson bagged a total of six metals – two Silver and four Bronze.
Taproot Dentsu won two Silvers too.
Rediffusion Y&R was the other Indian agency to bag a Silver. It also won two Bronze metals on the night.
Medulla Communications, the 'Healthcare Agency of the Year' at Cannes Lions 2016 bagged four Bronze metals.
McCann Erickson, Studio Eeksaurus, Mindshare, SapientNitro, L&K Saatchi & Saatchi and Contract India bagged a Bronze each.
MullenLowe Singapore's work for Chamki bagged a Grand Prix in the PR category. The entry also won Silver in the Healthcare category.
Ogilvy & Mather Singapore's entry for the Government of India bagged a Gold in the Radio category.