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Google India made its intentions clear of a richer engagement with the Indian advertising industry during the 'Thing Digital' conference, a knowledge sharing event in Mumbai that invited select agencies to present award winning case studies that won at Goafest 2010’s Creative Abbys in the Interactive and Digital category.
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As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.
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