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Google India made its intentions clear of a richer engagement with the Indian advertising industry during the 'Thing Digital' conference, a knowledge sharing event in Mumbai that invited select agencies to present award winning case studies that won at Goafest 2010’s Creative Abbys in the Interactive and Digital category.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.