Experience Commerce, a Cheil Group Company, has won the e-commerce media mandate for Kärcher India.
The agency's mandate is to help expand the brand’s cleaning solutions across various marketplaces, including Amazon and Flipkart, and any other marketplaces that they may opt for in the future. Experience Commerce will also manage Kärcher India’s media duties from strategy and planning to buying, negotiation and implementation, using various media automation tools.
This account was won post a multi-agency pitch.
Ayesha Prasad Narain, assistant general manager, marketing – Kärcher India, said, “We are confident that Experience Commerce is the perfect partner considering their sharp customer data-driven strategic approach that will help us increase the visibility of our products to the right audience at a wider scale and will help increase our sales and ROI. Their strategic thinking, in-depth analysis, efficiencies, and anytime support have impressed us. We are happy to join hands with Experience Commerce.”
Meera Ghare, vice president, account management, Experience Commerce, said, “We are thrilled to be partnering with Kärcher India on this mandate and are certain to meet and even exceed the mandate. With an intent to provide the brand with an impactful voice on the digital platform, we are looking forward to using our strategic data-driven approach, along with technology and operational excellence to help Kärcher India increase their visibility in the market and generate more sales. With our track record of efficient and impactful media planning and actions, we will contribute to Kärcher India's annual growth plan.”