SoulTree appoints Apostrophe Communications

Apostrophe Communications has won the integrated communications mandate for SoulTree. 

 

The agency will be responsible for enhancing teh brand's public relations across media, consumers, and experts, along with conceptualising campaigns and community led engagement.

 

The account was won post a multi-agency pitch and will be handled by Apostrophe Communications' Delhi office. 

 

Nitin Passi, managing director, SoulTree, said, “We are excited to have onboarded Apostrophe Communications as our communications partner. Looking at their in-depth knowledge and understanding in establishing an efficient and productive communications strategy, we at SoulTree are certain that we have found a partner that shares the same vision and ethics as us.”

 

Kritika Lalchandani, founder, Apostrophe Communications, said, “We are excited to have partnered with SoulTree and to have gotten the mandate to bring forth the luxury of ayurveda to the Indian consumers. With the ever-changing landscape of the beauty and wellness industry, this is an exciting time to be in the market and we are glad that the brand trusted us to take their narrative forward, paving way for a more robust and fruitful future.”