Snapshot of Effies finalists

The Bombay Ad Club hosted the case studies presentation of the final shortlisted entries of Effies 2008. Here's a snapshot of the cases:Internet advertising JWT designed the 'Me on my Can' campaign for Pepsi to address the challenge to reconnect to the youth and to re-ignite the cola category. They arrived at a packaging innovation to 'redefine' the cola experience. They launched branded SKUs that put the consumer at the centre. This was accompanied by campus and BPO activations and Internet voting.Mobile advertising

by Campaign India Team