Smriti Mandhana rides with Gulf Oil Lubricants
Will accompany the brand's existing ambassadors, Mahendra Singh Dhoni and Hardik Pandya
Oct 06, 2022 11:47:00 AM | Article | Campaign India Team Share -
Gulf Oil Lubricants, part of the Hinduja Group Company, has onboarded cricketer Smriti Mandhana as brand ambassador.
She will accompany the brand's existing ambassadors Mahendra Singh Dhoni and Hardik Pandya.
The brand stated that the decision to get Mandhana on board, came since more women are now playing a pivotal role in the decision-making process of a vehicular purchase and its further maintenance.
Gulf Oil Lubricants aims to appeal and cater to the new developing customer landscape in the segment.
Ravi Chawla, MD and CEO, Gulf Oil Lubricants, said, “In the recent past, we have witnessed a surging demand for our products from a new audience segment. As an organisation that is determined to lead with the evolving times, we seek to strengthen our brand recall among women vehicle owners in India. The remarkable Smriti Mandhana was a natural choice for us as she shares a lot of synergy in values with Gulf Oil. We have a long history of associating with top athletes in the country. Smriti undoubtedly enjoys a high level of popularity and credibility in the cricketing world at large. We believe this association will help us connect with consumers across the spectrum, male and female audiences alike, reinforcing our brand philosophy and enhancing our engagement with the sport of cricket.”
Amit Gheji, head marketing, Gulf Oil Lubricants, said, “Smriti is a natural choice to represent the brand considering her achievements and wide appeal with the cricketing audience of our nation. The popularity and viewership of women’s cricket in India is expanding and we can only see it growing from here. Together, we look forward to creating exciting campaigns that will help the brand get even closer to its consumers. We already have MS Dhoni and Hardik endorsing our brand and now with the addition of Smriti, we look forward to living our brand promise of ‘together, we’re unstoppable’.”