Gulf Oil Lubricants has rolled out an ad campaign featuring brand ambassador Smriti Mandhana for its Gulf Pride Scooter Plus engine oil.
The campaign consists of a film which takes the humour route to reveal the benefits of the engine oil. Mandhana, along with her mechanic who has helped her refill the engine oil, reveals that Gulf Oil's 'Gulf Pride Scooter Plus' engine oil helps give her scooter an instant pick up and has several positives, there's one negative. The film goes on to show how Mandhana is frequently asked to lend her scooter to a neighbour, a policeman, and a superhero in their quest to reach their destination quickly.
Amit Gheji, head - marketing, Gulf Oil Lubricants, said, "The campaign highlights Gulf Oil India's unwavering commitment to delivering superlative products and experiences to our valued customers. This campaign serves as a testament to our capacity to comprehend and address tangible consumer needs while ensuring the content remains engaging and relatable. We take pride in our collaboration with Smriti Mandhana, leveraging her immense star power to connect with a diverse audience."