SMG wins part of Dabur business

Starcom MediaVest Group has won the media duties for Dabur India following a multi-agency pitch. The agncy will handle the media planning for Dabur’s entire portfolio of skin care, hair oils and home care products.

 

Commenting on the development, Malli CR, chief executive officer, Starcom MediaVest Group, India said, “We are thrilled to associate with Dabur. The brand has a legacy of offering some of the best, natural products in the category. Our solid research and analytics combined with robust Media Planning tools will accelerate Dabur’s visibility, recall and intent among consumers.“