SMG Convonix, the digital arm of Starcom MediaVest Group in India, and DigitasLBi have been appointed to jointly handle the digital mandate for Lodha Group. The account for the real estate developer was won following a multi-agency pitch.
DigitasLBi will handle the company’s websites, social media properties and digital creative campaigns while SMG Convonix will be responsible for the media campaigns, search marketing, SEO, performance driven social strategies and web analytics.
Sarfaraz Khimani, COO, SMG Convonix, said, "We are very excited about beginning this new partnership with Lodha Group. With property investment interests from across the globe, we are hoping to help them expand reach to customers in India and Indian’s living abroad. They are already ahead of the curve in their category when it comes to marketing and we look forward to up the ante in making digital a stronger and more valuable part of their marketing mix."
Amaresh Godbole, MD - India, DigitasLBi, commented, “Our attempt will be to see how digital best integrates with Lodha’s iconic projects across key customer consideration sets and deliver the relevant proposition with targeted storytelling, leading to measurable results for brand scores and sales.”