Campaign India Team
Apr 23, 2015

SMG Convonix, DigitasLBi to handle Lodha Group’s mandate

Account won following multi-agency pitch

SMG Convonix, DigitasLBi to handle Lodha Group’s mandate
SMG Convonix, the digital arm of Starcom MediaVest Group in India, and DigitasLBi have been appointed to jointly handle the digital mandate for Lodha Group. The account for the real estate developer was won following a multi-agency pitch.
 
DigitasLBi will handle the company’s websites, social media properties and digital creative campaigns while SMG Convonix will be responsible for the media campaigns, search marketing, SEO, performance driven social strategies and web analytics. 
 
Sarfaraz Khimani, COO, SMG Convonix, said,  "We are very excited about beginning this new partnership with Lodha Group. With property investment interests from across the globe, we are hoping to help them expand reach to customers in India and Indian’s living abroad. They are already ahead of the curve in their category when it comes to marketing and we look forward to up the ante in making digital a stronger and more valuable part of their marketing mix." 
 
Amaresh Godbole, MD - India, DigitasLBi, commented, “Our attempt will be to see how digital best integrates with Lodha’s iconic projects across key customer consideration sets and deliver the relevant proposition with targeted storytelling, leading to measurable results for brand scores and sales.”
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Publicis CEO Arthur Sadoun shoots down suggestions ...

'We’re not interested in consolidating more of the same for the sake of efficiencies,' he said at New York investor conference.

3 hours ago

GST simplification raises stakes for festive marketers

The overhaul trims rates on essentials and mid-range durables, but brands now face the challenge of turning sentiment into sales.

4 hours ago

Cookies crumble as brands turn to first-party data

With third-party tracking fading under regulation and tech shifts, marketers are retooling around first-party insights to build direct customer relationships.

1 day ago

LePub head creative, co-president departs following ...

Felipe Cury left the agency in mid-July after LePub confirmed disciplinary action.