Campaign India Team
Apr 23, 2015

SMG Convonix, DigitasLBi to handle Lodha Group’s mandate

Account won following multi-agency pitch

SMG Convonix, DigitasLBi to handle Lodha Group’s mandate
SMG Convonix, the digital arm of Starcom MediaVest Group in India, and DigitasLBi have been appointed to jointly handle the digital mandate for Lodha Group. The account for the real estate developer was won following a multi-agency pitch.
 
DigitasLBi will handle the company’s websites, social media properties and digital creative campaigns while SMG Convonix will be responsible for the media campaigns, search marketing, SEO, performance driven social strategies and web analytics. 
 
Sarfaraz Khimani, COO, SMG Convonix, said,  "We are very excited about beginning this new partnership with Lodha Group. With property investment interests from across the globe, we are hoping to help them expand reach to customers in India and Indian’s living abroad. They are already ahead of the curve in their category when it comes to marketing and we look forward to up the ante in making digital a stronger and more valuable part of their marketing mix." 
 
Amaresh Godbole, MD - India, DigitasLBi, commented, “Our attempt will be to see how digital best integrates with Lodha’s iconic projects across key customer consideration sets and deliver the relevant proposition with targeted storytelling, leading to measurable results for brand scores and sales.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

1 day ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

1 day ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

2 days ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.