Campaign India Team
Mar 02, 2022

Lalatendu Das joins Performics as CEO, Pallav Jain and Sarfaraz Khimani step down

Jain and Khimani will move to a different role within the Publicis Groupe and will also focus on the start-up space

From left: Lalatendu Das, Pallav Jain and Sarfaraz Khimani
From left: Lalatendu Das, Pallav Jain and Sarfaraz Khimani
Pallav Jain and Sarfaraz Khimani, co-CEOs, Performics India, have decided to step down from their current roles. The duo will work on certain central initiatives for the Groupe and focus on a start-up in their personal capacity once they complete the transition.
The duo had co-founded Convonix is 2003 along with Vishal Sampat. Convonix was acquired by the Publicis Groupe in 2013 and added to Performics in 2019.
The agency has announced the appointment of Lalatendu Das as CEO of Performics India. He moves afer a 10-yer stint with McKinsey, where he was partner and founding member of McKinsey Digital Labs in Asia Pacific. He was also co-lead of McKinsey’s digital and technology practice across Asia Pacific. 
Anupriya Acharya, CEO, Publicis Groupe South Asia, said, “Pallav and Sarfaraz have continually paved the way for Performics taking the agency to great heights of success. We are fortunate to have had their leadership and now look forward to leveraging them on key Groupe priorities. Lalatendu is an accomplished leader with an impeccable track-record of building client businesses and leading digital transformation at scale. He was the clear choice as the next leader of Performics, which is a front-runner in performance and digital solutions today. In his previous stints, Lalatendu built strong, well-insulated teams of technologists, software specialists, engineers and pivoted new products and experiences. His expertise and energy will help us further in providing maximum value to our clients.”
Jain and Khimani said, “This has been an incredible journey for both of us, right from being founders of Convonix in 2003 to being leaders of Performics. It has been hugely gratifying to witness the growth of the organisation from a bedroom to the 700+ people behemoth it is today. We are most proud of the ecosystem we were able to build that allowed young talent to thrive and make careers both within Performics and outside. Performics has had an extraordinary run and 2021 was our best ever year from a business perspective. With the momentum in the business and the stable leadership team in place, there is no better time for us to hand over the keys of Performics to a new leadership while we recalibrate our compass and see what to create next both within Publicis Groupe and outside. We will always be grateful to the support we have received from the Groupe both in India and globally, our clients who gave us an opportunity to grow their business and most of all our colleagues who trusted us with their careers. We are very excited with Lalatendu’s appointment and will always be the biggest cheerleaders for Performics.”
Das said, “I am honoured to be appointed as the CEO for Performics India and I thank Publicis Groupe for the opportunity. Publicis Groupe is an exceptional company, with the right structures, investments and focus on future-facing areas and this is clearly visible through tangible, exponential growth for its clients in the marketplace. I look forward to leading Performics at an incredibly exciting time, opening new growth opportunities and partnerships, pivoting strong products, strategic initiatives and services. This is a new chapter and I hope to drive further momentum and digital acceleration for Performics’ strong roster of brands, building further on market leadership.”
In a career spanning 22 years, he has also worked with Tata Consultancy Services across India, Western Europe and North America for more than a decade. 
Campaign India

Related Articles

Just Published

6 hours ago

BharatBenz appoints Dentsu

Dentsu Creative and Dentsu X will handle creative and media respectively

6 hours ago

A new era of ads analytics? How Media Mix Modeling ...

Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling. Campaign explores if other marketers should follow in their footsteps

8 hours ago

Agency of the Year South Asia 2023: Picture gallery

View pictures from the South Asia leg of the Agency of the Year Awards which was hosted in Mumbai on 28 November