|
Award Category |
Gold |
Silver |
Bronze |
|
Brand Awareness |
Mindshare for Mountain Dew (Pepsico) - Inspiring Rural India with Real Heroes’ Real Stories |
PHD India for Hindustan Unilever - Kan Khajura Tesan
|
Madhouse Mobile Marketing India Pvt Ltd for Vodafone - Vodafone Amplify: An Innovation that turned Onlookers to Curators
|
|
Lead Generation / Direct Response / Conversion |
Red Fuse Communications forColgate Palmolive (India) Ltd. - Spreading a million smiles with a mobile |
Opera Mediaworks forGetit Infomedia Limited - AskMeBazaar.com |
|
|
Product/ Service Launch |
PHD India for Lakmé (Hindustan Unilever) Lakme Makeup Pro Performics - TLG India Pvt Ltd for Airtel Wynk - Airtel Wynk Launch |
|
Opera Mediaworks forGetit Infomedia -AskMeBazaar.com
|
|
Promotion |
Red Fuse Communications forColgate Palmolive (India) - Spreading a million smiles with a mobile |
Hungama Digital Media Entertainment Pvt Ltd for Hungama - Happy New Year: The Game |
PHD India for HUL - Consumer 360 Red Fuse Communications for Colgate Palmolive (India) - Spreading a million smiles with a mobile |
|
Relationship Building/ CRM |
PHD India for Hindustan Unilever - Kan Khajura Tesan
|
PHD India for HUL - Consumer 360 Red Fuse Communications for Colgate Palmolive (India) Ltd. - Spreading a million smiles with a mobile |
|
|
Cross Media Integration / Cross Mobile Integration |
Mindshare for McDowell's No.1 Whiskey - TV Makes friendship with mobile |
Mindshare for Mountain Dew (PepsiCo) - Inspiring Rural India with Real Heroes' Real Stories |
Mindshare World for Kellogg India -Kellogg's Mobile Breakfast |
|
Messaging |
Quasar Media for Ashiana Housing -Reaching the right audience at the right time through mobile |
Red Fuse Communications for Colgate Palmolive (India) - Spreading a million smiles with a mobile |
|
|
Mobile App |
Mindshare India forLay's (PepsiCo) -Lays hid the treasure hunt inside Google Maps |
Mindshare West for Castrol India -India's first Co-Created App |
|
|
Innovation |
Mindshare for McDowell's No.1 Whiskey - TV Makes friendship with mobile |
Mindshare India for Lay's (PepsiCo) - Lays hid the treasure hunt inside Google Maps |
PHD India for Lakmé ( Hindustan Unilever) Lakme Makeup Pro |
|
Location Based |
Mindshare for McDowell's No.1 Whiskey - TV Makes friendship with mobile |
Mindshare West for Kellogg India -Kellogg's Mobile Breakfast |
Mindshare for 7UP (PepsiCo) -7UP used Technology (TemperAd Engine) to REVIVE sweaty India exactly when they were sweating! |
|
Mobile Payments |
One97 Communications for Paytm |
|
|
|
Best Brand Experience in Mobile Rich Media |
Mindshare for Nike - How Nike risked everything on Mobile |
|
Mindshare India for GlaxoSmithKline Pharmaceuticals -Experiencing the "Mix-ability" of Instant Chocolate Horlicks on Your SmartPhone - Shake a Mix! |
|
Most engaging mobile creative |
Mindshare India for Lay's (PepsiCo) - Lays hid the treasure hunt inside Google Maps |
Mindshare for Nike - How Nike risked everything on Mobile |
Mindshare for Lufthansa - How Forbes eMagazine turned into Lufthansa magazine for 4 weeks |
Smarties India 2015: Mindshare takes top agency honour; PepsiCo, Colgate share Marketer of the Year title
Facebook, Paytm and Red Fuse Communications among big winners
The Mobile Marketing Association Forum (MMAF) Delhi 2015 culminated with the Smarties India awards ceremony in Gurgaon on 16 September.
Mindshare, PepsiCo and Colgate took top honours on the night. Mindshare bagged four Golds enroute to claiming the 'Agency of the Year in Mobile' title, while PepsiCo and Colgate shared the crown of 'Marketer of the Year in Mobile'.
Other big winners on the night included Facebook, which received the 'Publisher/Media of the Year in Mobile'.
An 'Enabling Technology Company of the Year in Mobile' award went to Paytm.
The 'Best in Show' award was shared by Red Fuse Communications for Colgate-Palmolive's campaign ‘Spreading a Million Smiles with a Mobile’ and Mindshare India for ‘Lays hid the Treasure Hunt inside Google Maps’.
Here are the metal winners from the night.
