Skip "dance" by Bartle Bogle Hegarty

Skip, the Unilever-owned laundry detergent sold in France, Spain and South Africa, among other places, is re-launching with an online music video that allows you to change the dancers' clothes.

 

Bartle Bogle Hegarty London created the campaign. TV and in cinemas ads first aired in Argentina before being rolled out across the world, and point people to the interactive online film. The interactive film shows women dancing to Janelle Monáe’s Tightrope and features a button that changes their clothes (along with links to discover how to care for said garments) without interrupting the flow of the dance.

 

This article was first published on campaignlive.co.uk