Campaign UK Team
Apr 27, 2015

Skip "dance" by Bartle Bogle Hegarty

Watch the film conceptualised by Bartle Bogle Hegarty here

Skip, the Unilever-owned laundry detergent sold in France, Spain and South Africa, among other places, is re-launching with an online music video that allows you to change the dancers' clothes.
Bartle Bogle Hegarty London created the campaign. TV and in cinemas ads first aired in Argentina before being rolled out across the world, and point people to the interactive online film. The interactive film shows women dancing to Janelle Monáe’s Tightrope and features a button that changes their clothes (along with links to discover how to care for said garments) without interrupting the flow of the dance.
This article was first published on
Campaign India

Related Articles

Just Published

7 hours ago

TikTok faces criticism over content moderation

A debate arises over whether the short video site is doing enough to moderate content, with some calling for a ban.

7 hours ago

Pampers welcomes babies to the world with hope

Watch the film conceptualised by Leo Burnett here

7 hours ago

Work from home diary: Atmanirbhar is a huddle of one

Working from home is no good for passionate and spontaneous folks in the business of ideas, says the author