Singapore-based Moving Walls announced an agreement to acquire Chennai-based Quad42 Media, which provides a digital signage management platform.
Quad42 Media's cloud-based digital signage software has found use with 75 retail chains and other commercial establishments, with over 500 screens connected. The software will become part of the Moving Audiences technology stack, according to the company.
"Quad42's digital signage solution is built for commercial environments and is able to deliver context-based messages," Srikanth Ramachandran, founder and group CEO of Moving Walls, said in a release. "Besides welcoming the entire Quad42 team of digital signage experts to the Moving Walls family, this acquisition fast-tracks our efforts in the programmable signage vertical."
Moving Walls says its Moving Audiences platform, which automates OOH media planning, buying, and measurement, is in use on more than 20,000 digital billboards across Asia and is used by media agencies, brands, and screen owners in India, Indonesia, Malaysia, Singapore, Philippines, and the United States.
"Our platform compliments Moving Walls' efforts in the OOH media space," Ezhil Arasan Babaraj, CEO of Quad42, said. "Digital signage is already the norm of communication in physical spaces. The next transformation will be more about the capabilities of delivering the right communication at the right time."
(This article firsts appeared on CampaignAsia.com)