Shyam Steel gets Vijay Devarakonda as brand ambassador

Shyam Steel has announced the appointment of Vijay Devarakonda as brand ambassador. 

 

The brand aims to expand and revamp its retail operations across the Andhra Pradesh and Telangana markets followed by other states across South India. 

 

Lalit Beriwala, director, Shyam Steel Industries, said, “We are delighted to associate with Vijay Devarakonda. Vijay’s persona resonates with our brand vision and this association with him will not only help us in building a presence in the southern market but also increase our brand penetration and awareness across the country due to his pan-India fan following. We are confident that his onboarding as an ambassador will help us to collaborate and engage better with our target consumers in the national markets.”